Sam Field
VP, Global Partnerships
Rock Paper Reality
Sam Field
What has been your business/work highlight of 2024 so far?
Helping Google to launch AR in Maps, featured at Google I/O.
Who is your business hero and why?
This is a boring answer, but Steve Jobs. His ability to spot trends, push boundaries, obsess over the end-customer and build incredible products and an unrivalled brand.
What’s the biggest business mistake you’ve made and what did you learn from it?
Pushing too hard to use nascent technology that wasn’t ready customer adoption. It didn’t work and the studio I was working for had to pivot last minute. It’s important to focus on what’s right for the customer and users and, even though the new shiny thing might deliver great PR, it’s not always the right choice.
What’s the most inspirational book you’ve ever read and why?
Creativity, Inc., by Ed Catmull. His experiences at Pixar give really interesting lessons on balancing art and technology, creating a culture of innovation and overcoming obstacles in creative leadership.
What’s the biggest challenge you face in your role in 2024?
Being on the bleeding edge with new and innovative solutions for our partners, while staying grounded with compelling and seamless experiences for their customers.
What technology will have the greatest impact on your business this year and why?
AI. From conception and prototyping to production and user experience, AI is evolving how we design, build and execute immersive experiences for audiences.
