CEO of Apple Tim Cook claimed in a recent interview with YouTuber iJustine he was “AR fan #1″ as he explained how the emerging technology would be a “great way” to shop and learn.
Speaking in the video, Mr Cook said,
“You know, I am so excited about AR. I think AR is one of these very few profound technologies that we will look back on one day and, ‘How did we lives out without it?’ […] Already, it’s a great way to shop, it’s a great way to learn, it enhances the learning process. I can’t wait for it to be even more important in collaboration and so forth. So I’m AR fan #1. I think it’s that big”
Mr Cook envisions a bright future for AR technologies and anticipates the trending technology will integrate into everyday life.
AR has the potential to become the next major advancement in consumer-level spatial computing, similar to milestones reached with personal and smartphone computing.
Tim Cook’s Dedication to AR and MR
The statement comes after the Cupertino-based firm invested more than $430 billion in the United States to create 20,000 new jobs in 5G and artificial intelligence (AI).
Tim Cook said in an April statement,
“We’re creating jobs in cutting-edge fields — from 5G to silicon engineering to artificial intelligence — investing in the next generation of innovative new businesses”
At the time, Tim Cook doubled down and expressed increasing interest in research and development (R&D) for AR technologies, stating the “future is now.”
Rumours of Apple’s mixed reality (MR) headset have circulated over the last few months as the US tech giant filed a series of technology patents.
From biometrics to air conditioning, the patents paint a interesting picture of the upcoming headset, which will require tethering to an iPhone or MacBook via a Bluetooth connection.
Additionally, the tech firm requested materials for a high-resolution organic light emitting diode (OLED) display to boost the device’s resolution rates.
Despite Apple’s delayed launch of the headset, it is expected to release the device in late-2022 for an estimated £2,000.
