The key information behind Web3
Despite its increased emergence, many individuals are asking what is Web3?
Web3 is the third generation of the internet, following Web2, which brought greater usability and leveraged user-generated content (UGC). The tech expands further upon Web2’s innovation by introducing services and tools to create a digital ecosystem of 3D UGC.
Web3 services introduce integrated technologies, enabling developers to access new online landscapes. Many elements contribute to Web3’s infrastructure, notably real-time 3D (RT3D) augmented, virtual, mixed reality (AR/VR/MR) immersive experiences.
Although extended reality (XR) and Web3 experiences only exist thanks to other integrated elements like AI, Machine Learning, Blockchain, and Geo-tagged content.
The interoperability and transparency of UGC will enable a fully-fledged Web3 landscape.
Metaverse services are an emerging Web3 technology which allows users to socialize in a shared RT3D immersive space. Most Metaverse platforms feature a deep UGC ecosystem that promotes developers, brands, and enterprises to adopt bespoke Web3 content or spaces.
Metaverse services like Meta’s Horizon, the upcoming Pico Worlds, and The Sandbox features Web3 UGC. Enterprise clients adopt Web3 immersive services to serve modern remote work environments. Additionally, Metaverse platforms like Engage XR and Virbela exist with a focus on enterprise collaboration.
On the consumer side, many brands and marketing firms are using AR-based marketing with great success on platforms like Snapchat and Instagram through AR-lite effects like filters.
Simple AR filters for smartphones drive customer engagement and retention, leading to software development kits (SDKs) designed to create and distribute branded AR content effectively.
Additionally, VR content is becoming a foundation for the Web3 economy. While not as popular as AR marketing campaigns, brands use VR Metaverse platforms to promote upcoming products and campaigns.
Nike is seeing great success with its Roblox collaboration NIKELAND, which also promotes the brands upcoming products and fitness among children with AR/VR multiplayer games that encourage movement. As of September 2022, NIKELAND has roughly 7 million users across 223 countries.
Vital keys to Web3’s Success are:
True ubiquity is a direction which has already seen significant progress. Web3 entails that access will be universal and ubiquitous across regions, networks, and devices.
Currently, more and more Web3 development studios are distributing their services across various devices, like smartglasses, smartphones, and headsets.
In future, device reach will make Web3 available across wearables, intelligent appliances, AR/VR gear, IoT interfaces, smart cars, and more.
Some analysts and emerging players have equated Web3 with the spatial Web. Deloitte’s Spatial Web design is a good example, bringing together a physical layer, a digital information layer, and a spatial interaction layer to make the internet available through new, non-text channels.
Spatial computing incorporates elements to create an immersive environment full of interactable assets for users to access applications and services.
Integrated spatial computing technology includes RT3D AR/VR graphics, environmental anchoring, and spatial audio to establish a link between the real world and the Web3 landscape.
The Web3 community is hotly discussing open-source, or OpenXR, infrastructures. Independent designers and major XR firms like Meta are widely accepting the concept of openXR as the future of immersive design.
Open-source Web3 architecture allows anyone to use, modify, monetize, and extend XR content without restrictions. Additionally, openXR design creates greater transparency for users and companies. Transparency lets individuals access details like transaction history using blockchain technology.
The open-source architecture will also encourage greater accountability, as peer reviews will be more common, therefore evolving XR and Web3 design as the marketplace emerges.
Web3 will aim for a better balance in creator economics. The rise of eCommerce technology like NFTs and blockchain presents more opportunities for digital content creators and artists to monetize their creations.
Furthermore, most NFT transactions invite a buyer into an online community, engaging fans with events in the real and virtual world.
Platforms like Meta Horizon, Sandbox, and Fortnite promote live events with influential music and media partners. Virtual live events affordably bring international fans together and let them purchase digital merch.
Meanwhile, the concept of user incentivization does not exist at all. For example, Web3 services may reward users with tokens or cryptocurrency for willingly sharing their data to keep things transparent.
Clear incentivization will be a big part of the Web3 experience to drive accountability among stakeholders.
Finally, no single group of organizations will not control Web3. The emerging tech uses blockchain architectures to create a fully decentralized ecosystem.
Additionally, interoperability enables brands and individuals to create applications, systems, and content that can operate across various Metaverse worlds.
Recently Google launched a blockchain to increase Web3 scalability and interoperability by offering easy-to-integrate management tools.
Major XR firm Meta is also championing immersive interoperability. In October, the Menlo Park-based firm partnered with JP Morgan to launch Meta Pay across the banking firm’s ecosystem of eCommerce vendors. The partnership enables Meta to roll out its traditional and crypto checkout option as an interoperable solution ahead of its universal Metaverse ambitions.
Web3 is a genuine technology in the making, which is why it is essential to understand that Web3 is not:
Forward-thinking firms and immersive enthusiasts can leverage spatial computing today.
Whether an XR adopter chooses smartglasses or VR hardware, most modern immersive hardware can run applications that significantly increase productivity and remote collaboration.
Users can operate a Meta Quest headset to run a virtual desktop. Also, smartglasses can connect to an external computing device to stream their 2D workstation content as AR visualizations.
The world of Web3 will continue to grow for years to come. Web3 can significantly change how the world works and lives when its evolution takes centre stage.