German tech firm Holo-Light revealed its latest immersive Streaming-as-a-Service platform for visualising augmented and virtual reality (AR/VR) applications at the Augmented World Expo in Santa Clara, California this week.
Holo-Light’s ‘XRnow’ solution will allow mobile XR devices to use cloud-based streaming for rapid processing and on-demand global access for VR/AR immersive experiences.
The new platform uses Amazon Web Services (AWS) cutting-edge cloud services and is set for mass adoption across industries, creating a world-first solution for scalable rollouts and maintenance.
Florian Haspinger, Holo-Light Chief Executive and Co-Founder, said that despite augmented and virtual reality “undeniably” shaping the future of how users consume and experience content, there were many challenges limiting the “growth and rollout of immersive technologies.”
The XR firm’s solution was the “only industry-ready platform solution” to meet business-to-business (B2B) industry requirements for integration across the automotive, healthcare, architecture, construction, defence, and other key industries.
XRnow would also build future use cases in the business-to-consumer (B2C) market for gaming, eCommerce, and advertising, which Holo-Light plans to expand “exponentially over the next few years.”
He concluded, stating,
“With XRnow we are creating the ‘Netflix’ for AR and VR. We aim to stream every mobile application to surpass current bottlenecks like the limited performance of mobile devices, a fragmented device market or concerns about data security”
According to Alazander Werlberger, Chief Technology Officer and Co-Founder of Holo-Light, using AWS helped his firm build “the most powerful XR streaming platform with the largest cloud provider in the world,” for cloud service providers, 5G edge infrastructure, and on-premise setups.
The news comes as the Innsbruck-based firm merged its Interactive Streaming for Augmented Reality software development kit (ISAR SDK) and Augmented Reality Engineering Space (AR3S) to buid a unified ecosystem, which can integrate with other XR applications “within minutes,” the company said.
Enjoying @ARealityEvent in Santa Clara 🤩 There’s so much to see and networking is great. Stay tuned for further updates and meet our Holo-Heros at Booth #824. pic.twitter.com/d2sqR1NsJN
— HOLO-LIGHT (@Holo_LightGmbH) November 11, 2021
More than 100 customers across numerous industries have selected Holo-Light’s AR3S engineering software to boost their daily workflows, Holo-Light revealed.
The announcement comes after Holo-Light’s CEO spoke with XR Today in a round table on the use of 5G to realise the full potential of the XR industry, leading to further use cases, ultra-low latency, new “industry-changing” apps, and higher bandwidth for streaming such services.
Several rival solutions such as Nextech AR and LG U+ have created XR streaming platforms for content creators and integration with HoloLens 2 headsets to advance the development of a full XR ecosystem.
