Disguise, a platform for immersive and extended reality storytelling, has bought out broadcast data and content platform Polygon Labs, media reported on Monday.
The London-based extended reality (XR) firm’s buyout of Polygon Labs will allow it to integrate new technologies into its studios to collaborate via the cloud and Epic’s massive Unreal Engine platform.
Following the deal, the two firms will collaborate on integrated workflows for both platforms, and Disguise also plans to set up a new office in New York this year to open its east coast-based operations.
What’s in the Disguise-Polygon Labs Deal?
Using Epic Games’ cutting-edge Unreal Engine content creation platform, Polygon Labs has designed real-time 3D (RT3D) graphics and other visualisations in the cloud for numerous key events such as the US Elections, the Olympic Games, and FIFA World Cup football tournament.
The acquisition will also boost Disguise’s cloud computing platform used by some of the world’s top broadcasting networks such as CNN, Univision, The Weather Channel, TV Globo, and many others.
Users can expect greater integration of broadcast workflows and enhanced designs for virtual, augmented, and mixed reality (VR/AR/MR) content creation used at the groundbreaking studio.
XR Studio-as-a-Service?
The news comes as several enterprises have launched key XR studios in recent months with impressive technologies aimed at producing immersive RT3D content for clients, programmes, and advertisers.
Prox & Reverie, a British XR firm based in Doncaster, Yorkshire, recently debuted its immense ‘Forge’ studio equipped with solutions from Meta Platforms, Varjo Technologies, Faceware, Xsens, and other motion capture (mocap) companies.
The firm later struck a huge deal with Warner Brothers to create XR content for the US entertainment firm to develop mocap avatars for sports venues, events, conferences, and other locations.
Unity, Epic Games’ main industry competitor, recently purchased New Zealand’s Weta Digital visual effects (VFX) studio famous for producing content for Lord of the Rings, Avatar, and Planet of the Apes.
The San Francisco-based software enterprise also teamed up with Ziva Dynamics to develop hyperrealistic avatars for content creators and compete with Unreal Engine’s Metahuman project.
