Nreal, a global vendor of augmented reality (AR) smart glasses, announced on Friday last week the introduction of immersive advertising opportunities for its lineup of products.
The Beijing-based firm is developing a bespoke ad-tech solution for its hardware, which enables brands to place immersive video advertisements spatially in a user’s AR environment.
The firm will deliver the AR adverts through the firm’s NrealTV immersive application for viewing shows on virtual screens up to 201 inches in size.
Additionally, the platform’s advertising opportunities will include options to skip an advert after five seconds, continue watching, call-to-action, and timestamp tools.
The service also includes hand-tracking capabilities that enable users to interact with an advert easily without a controller. Instead, a user can skip an advert using a hand gesture.
According to a report from Bussiness Insider, Nreal plans to distribute its advertising solution later this year, with brands such as L’Oreal, Adidas, Gucci, and Bugatti running brand campaigns on the service.
Nreal is heading the ad-tech campaign and immersive streaming service Cinedigm will oversee the distribution of the AR adverts. In a statement, Nreal explained how its digital advertising campaign attempts to replicate the successes of traditional ad-funded commercial models.
Nreal has not revealed which of its products will include the update. However, its Nreal TV app is widely available across its product lineup, including the Air product that recently debuted in the UK via telecommunications partner EE.
Immersive Advertising Opportunities
The Nreal hardware lineup provides users with products for streaming immersive video content. Air and Light wearers can enjoy high-quality video content alone or with others in a Metaverse-style watch party.
Nreal is creating a rich lineup of services and events to promote its immersive streaming service for brands and consumers to add further appeal for companies wanting to engage with consumers via immersive advertising opportunities.
This month, Nreal’s streaming service expanded its audiences, thanks to its association with Tour De France partners Orange. For this year’s event, Nreal showcases the power of its products by hosting the Augmented Race application that streams video of the tour alongside essential race information and visualizations.
😎 @Immersiv_‘s Augmented Race app, designed for the Tour De France, adds a layer of innovate AR to the experience of watching live sports. 🚴
Check out the app demo being paired with Nreal Light here#TDF2022 #Nreal #NrealLight pic.twitter.com/YlfIaevL3F
— Nreal 👓 (@Nreal) July 6, 2022
The news comes after STYLY parent company Psychic VR Lab teamed up with the KIDDI Corporation to launch XRScape, a service for distributing AR adverts geotagged to urban environments.
The firm combined XRScape with its real-world AR overlaying tools to host an immersive takeover of Times Square, New York. The event also introduced a critical partnership with NFT marketplace forum OpenSea.
Prior to Meta Platform’s rebranding last October, the firm debuted virtual reality (VR) adverts for its Quest lineup of hardware, sparking backlash from users.
Despite this, the Menlo Park-based firm has since introduced a trove of new brand outreach opportunities available via its Horizon: Worlds Metaverse platform.
