More than 50 percent of Fortune 100 companies have already bought Apple Vision Pro units.
Tim Cook, CEO of Apple, shared the statistic during an earnings call. He added:
We’re thrilled with what we see in terms of interest from big companies buying some to explore ways they can use it… I see enormous opportunity in the enterprise.
As these experiments continue, big brands are discovering several new Vision Pro use cases.
For instance, KLM is leveraging the device to support aircraft engine maintenance training. Meanwhile, Porsche is using it to enable real-time collaboration for racing.
Another excellent use case is in how Lowe’s has harnessed the Vison Pro headset to develop more immersive kitchen designs.
Apple shared all of these examples – and more – during the earnings call. But, Cook refused to whittle them down into the “top” use cases.
“I’m hearing about so many… I wouldn’t say that one has emerged as the top right now,” he said.
“The most impressive thing is that – similar to the way people use a Mac – you use it for everything. That varies from field service to training to healthcare-related things like preparing a doctor for pre-op surgery or advanced imaging.”
Cook continued by doubling down on growing that enterprise ecosystem and enticing companies across new verticals with many more apps. He concluded:
[At] the event that we had recently, I can’t overstate the enthusiasm in the room. It was extraordinary… So, we’re off to a good start, I think, with the enterprise.
The CEO will hope that enterprise momentum accelerates as Apple’s more conventional iPhone and Mac businesses stutter, with overall revenues down four percent year-over-year (YoY) in Q1.
Apple Has Made Enterprise XR Feel More Accessible
Apple is the company it is today because of its reputation for making technology easier to use and access. Those perceptions transcend consumer-facing tech and penetrate the enterprise.
As such, by entering the XR headset market, Apple has implied that this is no longer a niche realm; XR offers a space that’s also open to non-experts.
That – alongside Apple’s “cool factor” – has put many more eye-balls on the XR use cases, according to Jay Latta, CEO & Founder of STINT.
During a recent conversation with XR Today, he stated:
With a device like this, it has a cool factor, and it’s a prestigious item. It’s different from what the regular engineers, the “underlings,” are using.
“So, for public relations, marketing, and other high-profile departments with big budgets, it could be an entry point.”
Yet, Kevin O’Donovan, Co-Chair of the VRARA’s Industrial Metaverse & Digital Twin Committee, believes how well it integrates within the enterprise stack will prove critical for broader deployments in several sectors.
“For industries like engineering, architecture, or design, how well a device integrates with existing systems is crucial.
“If I have a CAD model, how easily can I import it? Can I export files? These are questions that need answers, and it’s likely the initial experiences won’t be perfect.
“But, there’s potential for significant change, [and] some teams are already finding unique uses for these new technologies.”
For more from Latta and O’Donovan on the Apple Vision Pro and its future in the enterprise, check out our video: Apple Vision Pro: Industry Experts Have Their Say
