Editor’s Intro
Outcomes are critical when it comes to getting XR adoption past its honeymoon period. An example of the technology hitting top gear is in the automotive race, where industry giants demonstrate XR adoption is a sleeper hit.
In our piece on how XR is powering life-and-death industries, we look at how MediView is weaving AR into operating rooms, and how Varjo’s XR-4 is refreshing air, land, and sea training.
Then there’s Ford’s CEO, sharing that AR isn’t just for games – it could be a “game changer” for blue-collar workers. As we look ahead to the future of the factory floor, we explore whether XR tech can transform industrial work processes.
Finally, if you thought XR simply meant headsets, think again. We dig into why Apple and Meta are backing AR glasses over bulky headsets. It’s not just form vs. function – it’s about everywhere usability. For enterprises, this shift rewrites the productivity playbook.
Enjoy this week’s round-up!
– Sean Nolan, XR Today
Don’t Miss
The Secret Behind Successful XR Business Adoption
The companies winning with XR treat it as a core infrastructure, not a flashy novelty. Major automakers embraced the tech – and are speeding ahead.
Editor’s Picks
MediView and Varjo Bring XR to the Frontlines of Life-and-Death Industries
XR technology is not just creating immersive experiences – it’s playing a vital role in saving lives. Explore two exciting XR developments in healthcare & defense.
Ford’s CEO is Right: AR can be a ‘Game Changer’ for Blue-collar Workers
Auto-industry leader Jim Farley highlighted that AR technology can support car engineers, but what will it take for this to go mainstream on the factory floor?
Trending This Week
- Ohio University and Virtualware Launch Immersive Digital Enterprise Collaboratory
- HMS SiNGRAY G2 – Can an AR Headset Change How We Build and Train?
- What Enterprises Can Learn from Public Sector XR Success
Interviews and Insights
The Death of the Headset? Apple and Meta Bet on AR Glasses
“Everyone who has glasses is pretty quickly going to upgrade to smart glasses over the next decade… and a lot of other people who aren’t wearing glasses today are going to end up wearing them, too.” – Mark Zuckerberg, CEO of Meta
From NASA to the Metaverse – and Why Professor Bob Stone Still Isn’t Impressed
[XR adoption]: “It’s niche. Healthcare, defense, heritage – that’s where it makes sense.” – Professor Bob Stone, University of Birmingham
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