As the XR industry grows, more regions are stepping foot in the immersive sector – both consumer and enterprise. Worldwide XR distribution and adoption success depends on inclusive and accessible software and hardware – with a particular focus on regional availability and understanding.
The XR space and its vendors commonly use remote collaboration and communication as a selling point. However, to ensure this use case’s success, multiple regions must gain widespread device adoption.
Otherwise, how will international individuals communicate using XR in the same way as smartphones – a vision many vendors like Meta and Apple believe – if there isn’t global understanding and usage?
XR headsets are still a very new technology, and despite the technology increasing in interest and sophistication over the past few years – the world is far away from a worldwide XR revolution.
The world still needs to learn what XR is. How to use a headset, for example. While technology bubbles push the idea of usability and accessibility, the truth is a lot of end-users need hands-on experience and education on AR/VR/MR solutions to use the technology eventually.
A method to expand XR usage and understanding is introducing XR products to new regions. Accessing XR devices in some regions is more complex than others, so vendors should take the necessary steps to include a more comprehensive range of people and regions to gain a broader appeal and understanding.
A firm taking note is PIXO VR. The VR training experts recently entered a strategic partnership with Verse Foresight to bring XR solutions to Middle Eastern enterprise end-users.
Sean Hurwitz, the CEO of PIXO VR, added:
We are excited to partner with Verse Foresight as our Middle East affiliate. The Middle East region’s growing appetite for innovation aligns with our mission to make work safer and more enriching through VR Training. Together with Verse Foresight, we aim to offer unmatched enterprise-grade immersive learning solutions to businesses in the Middle East.
Expanding XR Knowledge and Closing Skill Gaps
Via its Middle East Affiliate, Verse Foresight, PIXO VR is assisting in bringing XR knowledge to the region. Using the vendor’s expertise in VR training, clients across the Middle East can close the knowledge gaps required for successfully leveraging XR solutions at an enterprise level.
Mostafa Nassef, the CEO of Verse Foresight, explained:
Our partnership with PIXO VR as their affiliate in the Middle East is a significant step towards enhancing immersive learning experiences in the region. Leveraging PIXO’s exceptional VR content creation expertise and enterprise-grade platform, we are poised to empower businesses in the Middle East to engage their audiences in profoundly impactful ways.
Moreover, according to the partners, the alliance allows Middle Eastern clients to gain “profound knowledge” and understand how XR can assist with the region’s learning needs.
To support the region’s learning needs and XR understanding, Verse Foresight is expanding the availability of PIXO VR solutions to clients in the Middle East. According to the firm, the partnership extends PIXO VR’s product portfolio to regional clients representing markets such as energy, construction, education, and healthcare.
A Legacy of Regional XR Excellence
Last year, PIXO VR made a massive deal to scale AR/VR/MR enterprise solutions with help from Saudi investments.
PIXO VR entered a $6.5 million partnership last year in funding to expand its operations globally. The immersive technology vendor gained a majority of its capital from Saudi Aramco Energy Ventures (SAEV), the oil and gas giant’s corporate venture capital wing, followed by Peter Karmanos Jr. from Compuware Corporation and others.
At the time, Sean Hurwitz explained that the region’s “injection of capital allows us to continue to improve our first-of-its-kind platform.” Moreover, the CEO said the VR solutions could provide its regional clients with “more immersive, interactive, and meaningful experiences,” Hurwitz further mentioned that with PIXO VR products “, it has never been easier for organizations to leverage this technology to train employees.”
Hurwitz also added that the firm creates products with enterprise end-users in mind, “it’s been clear to us that an all-in-one platform is what the market needs. It’s just what’s best for the customer,” the CEO remarked.
Moreover, Sean Hurwitz noted that PIXO VR anticipates “tremendous future growth in the XR industry,” explaining how the form is ” in a great position to capitalize” via its unique, all-in-one “immersive platform for enterprise clients.
