Based out of Asturias in Spain, Virtway was founded in 1999 as a 3D world creation technology platform. It is primarily known for its flagship event management platform that lets you conduct large-scale enterprise events such as conferences, fairs and training sessions.
Virtway Events was first launched in 2014, with the company’s founder and CEO Jose Antonio Tejedor Garcia bringing his 20+ years of experience in product development and enterprise strategy to the platform.
After a relatively slow start, Virtway Events went on to raise €4 million in 2019, intending to use this fresh flush of funds for its UK launch.
Importantly, Virtway leverages an in-house 3D engine that makes it compatible with a wide range of devices.
Last year, the company really came into its own as several enterprises leveraged the Virtway Events platform to replace in-person gatherings.
What Are the Key Features of Virtway?
At its core, Virtway is an event marketing enabler, chock full of features that let you drive, monitor, and monetise events. Here are its key features:
Deep customisations
Not only can you customise Virtway for your industry, but you can also tailor the platform to introduce an element of gamification.
This can be incredibly helpful in use cases like recruitment or training, where event participants must undergo tests or screenings as part of the event experience. Every avatar is also customisable, allowing you to choose an aesthetic appeal that is different from a photorealistic rendition.
3D voice technology
Virtway is powered by its own integrated voice technology, a significant improvement over traditional conferencing audio.
Sounds inside a Virtway event replicate distance-based throw and echo, making you truly feel like you are interacting with event participants in a shared environment. This is achieved using 3D VoIP technology.
Cross-industry applications
Virtway offers professional services that let you easily tailor an event for your horizontal and vertical use case.
Currently, it has solutions for showrooms, workshops, trade shows, summits, and webinars, as well as industry offerings for training (HR), higher education, and marketing.
Collaboration capabilities
Event participants on Virtway can engage in rich interactions using the platform’s native collaboration features.
You could either opt for collaboration-specific 3D world designs, like Virtual Escape Rooms where participants are encouraged to improve their teamwork capacities. Or, you could utilise the event platform’s 3D VoIP protocol to create immersive chat spaces.
What Are the Benefits of Using Virtway?
A major USP of Virtway Events is that it is monetisation-ready. You can put up custom business stands, incorporate sponsored advertising, and share digital business cards from within the platform.
It also helps that Virtway is scalable from any device, supporting up to 500 users per collaboration space.
How Much Will It Cost?
Virtway’s ideal user is the mid-sized to large enterprise, given that it works with the likes of AstraZeneca, Gas Natural, Bureau Veritas, and the Ministry of Science and Innovation.
Expectedly, it is priced accordingly, with events costing anywhere between £1,000 and £10,000, depending on its scale.
