In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement.
Now, more than ever, companies are under increasing pressure to explore innovative new methods of promotion at a time when face-to-face interactions between brands and their consumers are less common.
Through VR, MR, and AR, companies can present products and services to customers like never before, in a fully-customizable, adaptable, and interactive environment. While there are countless companies out there capable of supporting brands on their search for phenomenal XR advertising, some vendors seem to be focusing more on this area than others.
Whether it’s powering pop-up experiences and experiential marketing events, or creating unique new ways for customers to explore the latest products offered by brands, there are countless opportunities out there. Today, we’re going to be looking at just some of the major companies specialising in advertising solutions for innovative modern brands.
Meta
Meta is one of the market leaders in the technology environment right now, particularly in regard to XR, advertising, and the metaverse. For years, the company has been helping brands to unlock next-level promotional opportunities with AR ad campaign creation, and Oculus experiences.
What’s more, the organisation’s new focus on the Metaverse highlights endless new opportunities for companies hoping to master advertising in the age of the embodied internet.
Today, Meta can ensure companies of all sizes have powerful ways to reach their audience wherever they are, whether through AR, or XR. The chances are, as we continue to see new avenues of the metaverse unfolding, Meta’s presence in the XR advertising space will only continue to grow.
Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion.
The company’s investments in AR and VR technology include everything from a dedicated developer kit for AR applications to new innovations in the smart glasses landscape.
Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources. With user-friendly tools available for both VR and AR, marketing teams can create unforgettable experiences for their audience within the Google landscape.
Apple
Perhaps the biggest competitor to Google in terms of mobile AR advertising opportunities, Apple has also been making significant strides in this disruptive landscape.
The Apple brand is investing more than ever in new opportunities intended to unlock the path to the Metaverse and the promotional options hidden within this new space. The company is even producing some of the most impressive smart glasses on the market.
Like Google, Apple also makes it easier for developers to get involved with the AR advertising space using easy-to-use developer kits. The Apple ecosystem supports the creation of all kinds of powerful brand/customer relationships.
Unity
The Unity real-time development platform has become one of the industry-standard choices for the creation of powerful XR experiences over the years.
Countless companies have built powerful games and training environments within Unity, specifically designed to work within the extended reality landscape. However, the Unity ecosystem also has great potential for advertising too.
With Unity, companies can create everything from immersive gamified promotional experiences for customers, to powerful experiential advertising events.
You could even design an entire demo environment for a customer to explore when they’re trying to determine which version of your project is best suited to their needs. With the right development skills, the possibilities of Unity’s technology are endless.
Varjo
Paving the way to mainstream adoption of extended reality solutions in an enterprise environment, Varjo has changed the way countless companies think about XR. With Varjo’s state-of-the-art headsets, companies can provide their audience with a truly unforgettable experience as part of pop-up demonstrations and experiential marketing events.
Varjo devices like the Aero, or XR-3 give companies access to some of the most beautiful visuals and powerful interfaces available in a modern marketplace.
For brands striving to set themselves apart from the crowd with unforgettable audience interactions, Varjo has everything you might need. Thanks to the flexibility of the Varjo headsets, you can also rest assured your device is likely to work with a range of software options.
VIVE
Another powerful hardware company promising amazing enterprise-grade experiences to modern XR fans, VIVE has quickly taken the industry by storm with its phenomenal technology.
VIVE headsets are built to be lightweight and convenient, great for a wide variety of pop-up or experiential marketing events. The company also specialises in the development of immersive accessories for things like full-body and eye-tracking functionality.
VIVE has already helped a number of companies to reach their audience on a new level with state-of-the-art hardware experiences. For companies trying to make an impact with a short-term advertising experience, or a long-term solution for amazing customer experience, VIVE is a great choice.
Microsoft
Microsoft has gained a lot of attention among evolving brands in recent years thanks to its phenomenal “Teams” environment for collaboration, and a rising focus on transformative XR experiences.
The Microsoft Mesh environment represents perhaps the most powerful environment available for designers of promotional experiences within the Mixed Reality landscape. At the same time, HoloLens headsets have taken countless industries by storm.
Microsoft’s focus on the MR landscape helps to set it apart from some of the other market leaders in mixed reality, with a greater concentration on things like Augmented and Virtual reality.
As the company becomes more invested in the concept of the Metaverse, particularly for things like “Metawork”, we’re likely to see the opportunities for advertisers in Microsoft technology growing.
