The Immersive Kind to Host Metaverse Fashion Week

Spatial, The Immersive Kind, Ready Player Me, and Studio Multi partner for Digital Fashion Week Showcase

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The Immersive Kind to Host Metaverse Fashion Week
Virtual RealityNews Analysis

Published: September 2, 2022

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Rory Greener

Digital fashion house and Metaverse production studio, The Immersive Kind, is debuting “The Other World,” an event on 4 September in conjunction with the New York Digital Fashion Week 2022.

The Immersive Kind is also hosting a London Metaverse Fashion Week Show inside its digital venue on Spatial, featuring international digital fashion artworks and collections from 3D fashion designers.

The event celebrates an explosion of creativity taking place with 15 Crypto Fashion Artists, including Ivan Svanberg, Allan Gregorio, Hol Studios, Heidi Chatten, Elez Gener, and Jessica James.

Essential Players

The Immersive Kind and Studio Multi, an architectural firm, are collaborating on bespoke immersive environments for the event.

Nicola Rutt, Founding Director at Studio Multi, also explained that the event allows her firm to leverage its interest in repurposing real-world abandoned industrial spaces via Metaverse platforms. Furthermore, the director said that collaboration provides a “test-bed” for concepts in both physical and virtual worlds.

She added The Other World and the Spatial service provide a space to host a “digital community for cultural, social and educational means.”

Kadine James, the CEO and Founder of The Immersive Kind, also said that the collaboration has created an “incredible piece of industrial architecture.”

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An example of showcase digital wearables PHOTO: The Immersive Kind

The Immersive Kind is also adding Ready Player Me to its team. The partnership enables The Other World event to utilise its partner’s highly-detailed avatars to showcase digital wearables.

A Ready Player Me Spokesperson added,

“[Ready Player Me is] driven by the mission to increase accessibility in the metaverse. We’re impassioned by projects that are unique and carry a cultural impact”

Additionally, in February, Ready Player Me partnered with developers of web-based augmented reality (AR) experiences 8th Wall to provide bespoke avatars for the popular WebAR toolkit.

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Brands mentioned in this article.

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