SightLab Eye-tracking Tools Launched for R&D Teams

Companies Can Create Virtual Reality Eye Tracking Experiments with SightLab's VR Software

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SightLab’s Unparalleled Eyetracking Tools Available for Research and Development Teams
Virtual RealityInsights

Published: June 4, 2021

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Rory Greener

Virtual reality (VR) solution developers WorldViz has been working hard on SightLab VR, a revolutionary eye-tracking software that anyone can use.  

WorldViz has more than 20 years of experience in creating VR hardware and software for enterprises.

The California-based has a portfolio full of solutions, focusing on creating immersive and assessable experiences. 

The company’s solutions help mitigate potential pitfalls when using enterprise-grade VR by focusing on research and development (R&D) to empower business leaders and recruiters with metrics they need to use VR to their fullest potential.

Looking to accommodate offices big and small, WorldViz are providing the best in exciting and versatile solutions, including a complete VR headset and laptop kit that fits in a suitcase.  

What Does SightLab VR Offer?

Following their research-grade VR technologies, SightLab VR will also step up efforts with its research and development software lines.   

The eye-tracking technology can create highly accurate data visualisations and metrics to reveal employee behaviour in the VR space, using various adjustable modifiers to fit different setups, and can track up to four users.

Among the abundance of features is the ability to add bespoke environments and target objects for in-house developers, who can improve the technology for individual enterprise needs. 

A brilliant level of flexibility is also backed by WorldViz’s developer technical support, as cited on Sightlab’s specification guidelines “up to 3 hours of engineering time per support case.” 

Eye-tracked VR sessions can be recorded and replayed to monitor user metrics such as pupil diameter, eye openness, fixations and average view times per object, for further assessment and review.

Real-time heat maps and gaze paths also give data about employee object focus points and environments—a perfect tool for R&D staff as marketers use the data to monitor audience retention. 

The metrics are highly detailled, producing reports converting all recorded data into .txt or .csv files. 

Marketing agencies can potentially use the solution for on-boarding processes, and adoption of eye-tracking is growing rapidly due to the invaluable information recorded on the software. 

SightLab VR is available now, along with WorldViz’s extended catalogue. Full technology specifications can be found here and requests for quotes can be found on WorldViz’s website.

 

 

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