With the timeline for returning to 100% in-person conferences and physical events getting pushed back further and further, companies are turning to digital alternatives.
Event technology companies like MRXPO give you a virtual platform for hosting and attending events, complete with social interaction capabilities – almost like you were there yourself.
MRXPO is a relatively new market entrant, founded in 2019, and based out of 2 HQs in Seattle and Washington.
The MRXPO platform is compatible with a variety of desktop, mobile, and virtual reality environments, including Windows PC, Mac, iPhone/iPad, Android, Oculus Quest, HoloLens, Windows Mixed Reality.
So far, the company has worked on use cases such as a virtual product launch, recruiting events, and trade shows.
What Are the Key Features of MRXPO?
MRXPO was officially launched as a public beta version platform in May of last year. Since then, it has powered a number of events, including the recent launch of the Byldr app in January 2021. Here are some of the features you can expect with MRXPO:
Cross-platform sessions
Most VR platforms, and particularly ones meant for large-scale collaboration/communication, initially launch with limited support. Very few come with cross-platform capabilities out of the gate, restricting their applications in a real-world enterprise environment.
MRXPO works seamlessly with desktops (Windows and Mac), mobile/tablet (Android, iPhone, and iPad), and VR headsets (HoloLens, Windows Mixed Reality, and Oculus Quest), giving your event attendees the flexibility to log in from any devices.
Private events
Internal events and large gatherings present a different use case from your typical trade show and must be implemented differently. For one thing, you need strong security measures to ensure confidential information is not exposed.
MRXPO supports ticketed events, invite-only events, and private company-only events, giving you several tiers of options when determining attendee access.
LinkedIn integration
While this sounds like a minor feature, native integration with LinkedIn can significantly reduce your efforts when sending out invitations, registering interest, marketing the event to potentially interested attendees, and increasing your brand reputation.
Especially since the pandemic, LinkedIn usage and instances of the social media platform doubling up as event calendars have spiked.
MRXPO lets you gain from this trend.
Sponsor capabilities
Effective monetisation of events is among the primary reasons to choose MRXPO. You can embed sponsor information booths, and sponsor video screens inside a virtual environment, as well as displays for your 3D product models.
The company plans to add a direct-dial feature so that attendees can call sponsors right from the event floor.
What are the Benefits of Using MRXPO?
MRXPO is incredibly easy to set up, with the Byldr app launch requiring just 20 minutes in set-up and share time.
The company also has an exciting feature roadmap up ahead, including an AI engine for matching attendees with similar interests and virtual assistants for sponsored booths.
How Much Will It Cost?
MRXPO starts at $99 for 100 admissions per month, but there is a free as well as an enterprise version as well.
