Despite the technology’s power, XR and its AR/VR/MR derivatives are still fairly early in maturity levels. While XR has been present as a technology going way back to hardware such as the Sword of Damocles, broader adoption of immersive hardware is still evolving, as is the software providing value to that growing XR hardware market.
With this ever-evolving nature comes the repositioning of XR’s value proposition to clients as the technology grows. The metaverse or spatial computing have come and gone as powerful terms to drive engagement towards a singular vision; however, these terms have failed to gain long-term traction.
Therefore, the XR industry is ever-changing in its definition and application; as more XR software providers enter the market to solve specific use cases, new approaches equally emerge.
That’s where Virtualware comes in. A storied firm with more than 20 years of experience delivering enterprise-grade XR solutions to clients such as GE Vernova, Petronas, Volvo, Gestamp, Alstom, ADIF, Bosch, Biogen, Invest WindsorEssex, Ohio University, University of Central Florida, McMaster University, the University of El Salvador, the Spanish Ministry of Defense and the Basque Government.
Recently Virtualware redefined its corporate positioning to reflect the modern XR space and its client’s needs. Virtualware is now marking itself as a RT3D software provider over solely providing XR solutions.
The firm remains fully committed to the XR landscape and delivering XR solutions to worldwide businesses. This commitment is only growing now as Virtualware repositions its identity and expands its product portfolio, now encompassing not only its Enterprise XR platform, VIROO, but also Simumatik, an advanced emulation and digital twin solution integrated through the acquisition of the Swedish company last year.
However, Virtualware’s repositioning highlights the core business value that XR provides: sophisticated interaction with 3D content, from VR training environments to digital twins. Virtualware looks to lead in this broad usage of RT3D technologies in industry and education.
By identifying itself as an enterprise-leading RT3D software provider, Virtualware can tap into a market where worldwide IT demand for enterprise software is pushing the market to values sitting roughly at $263.79 billion in 2024, with an expected CAGR growth rate of 12.1% from 2025 to 2030.
Removing Barriers and Reinforcing Value
By expanding into an enterprise-grade RT3D company, Virtualware can remove silos and transfer value towards new end-users. Virtualware updated its website to reflect a strategic evolution towards new markets and broader RT3D solutions beyond immersive technologies.
Virtualware aims to enhance business decision-making and operational efficiency by leveraging its portfolio of RT3D products. Following the firm’s success deploying Simumatik and VIROO to its customers, Virtualware is poised to take on new markets with knowledge and expertise unique to its XR experience working across energy, automotive, transportation, defense, manufacturing, education, and healthcare. David Moreno, Virtualware’s Chief BD and Marketing Officer, noted that the repositioning “serves as a gateway to our expanded capabilities in enterprise software, reinforcing our position as a key player in the evolving landscape of immersive and Real-time 3D technology.”
The repositioning comes as Virtualware is experiencing significant worldwide growth, recently highlighted by an uplisting process to the Euronext Growth segment. This uplisting is part of a “calculated step in our Strategic Plan,” explained Unai Extremo, the CEO. He also explained how the move reflects Virtualware’s “commitment to providing greater liquidity and transparency to our shareholders.”
Euronext Growth serves as the marketplace for high-potential SMEs looking to access European capital. Since its initial listing, the company’s shares have risen in value by 24%.
This increase can be attributed to various factors, such as the debut on Euronext Growth itself, the increased adoption of VIROO, the acquisition of Swedish company Simumatik, and new North American contracts.
Leading the Way with RT3D Partnerships and Expertise
In 2024, Virtualware’s core XR unit achieved sales of 4.17 million euros, a 13.5% increase compared to 2023. In short, it’s all systems go! Extremo added “We remain committed to sustainable growth while investing in technology. Once again, we’ve achieved double-digit expansion while strengthening our innovation capabilities and presence in new markets. These results validate our strategic plan.
Virtualware is experiencing strong global growth, with companies across industries exploring how RT3D solutions can add value.
Recently, Virtualware signed an agreement valued at more than €5 million to roll out its VIROO platform in 66 Centres of Excellence for Vocational Training under the Ministry of Education, Vocational Training and Sport (MEFPD).
This six-year contract, places the XR enterprise platform VIROO at the epicenter of the national strategy to create and deploy immersive content that places Vocational Education and Training (VET) at the forefront and foster the development of future professionals.
With this agreement, these 66 new VET Centres will join the more than 25 vocational training centers across the whole of Spain already equipped with Virtualware’s VIROO platform.
However, Virtualware is not going alone. A selection of partners, all of whom bring further strategic value to Virtualware’s growth and clients, are by the firm’s side, supporting its RT3D repositioning.
Notably, since late 2024, Virtualware developed a partnership with HTC VIVE North America to help deploy its RT3D solutions across the US market via HTC’s broad customer channels.
This collaboration led to the launch of a new program called the Digital Enterprise Collaboratory (DEC) along with Ohio University, which will provide infrastructure to power new digital engineering and workforce development programs to support the growing demand for advanced manufacturing in Ohio. The partnership combines Ohio University’s leadership in engineering education, HTC VIVE’s industry-leading XR hardware and software technologies, and Virtualware’s enterprise XR platform VIROO and Simumatik emulation platform.
Virtualware and HTC VIVE also announced a strategic collaboration with the University of Central Florida (UCF)’s Institute for Simulation and Training (IST) to install a new state-of-the-art immersive laboratory that will enable researchers, government agencies, and industrial companies to collaborate using XR technologies.
The new initiative, the Digital Engineering & Experiential Prototyping Space or DEEPspace, will materialize as a large physical room combined with Virtualware’s VIROO enterprise XR platform and HTC VIVE’s mixed reality hardware and streaming technologies.
Outside of the US, Virtualware entered a $3.8 million partnership with Invest WindsorEssex and Nexstar Energy to boost the adoption of immersive RT3D technology in Canada.
This move provides an immersive technical training program for battery manufacturing professionals, and Virtualware—as a program partner—is delivering virtual training opportunities through its VIROO platform.
The Canadian government is supporting this program, again underpinning the serious demand for immersive RT3D solutions at a broader market level—and Virtualware is at the centre of this revolution.
Virtualware’s new RT3D positioning sets the stage for growth. Not only can the firm reiterate its long history of success working within the VR/AR market, which is expected to reach $96.32 billion in valuation by 2029, but it can also place itself as a leader that is helping businesses harness the power of broader RT3D technology, such as digital twins, a technology that is increasing in enterprise deployment with a 36% growth rate.
XR is all about interacting with RT3D assets in an interactive 360-degree environment; as stated, this can range from digital twins to virtual training or simulations. Take away the 360-degree interaction, and you are left with RT3D assets and workflows-the backbone of XR.
With its proven XR track record, Virtualware is focusing on RT3D solutions, helping enterprise clients and educational institutions adopt these workflows today.
