German automaker BMW has chosen Pico Interactive’s virtual reality (VR) headset to host its Formula E Motorsport engagement workshop.
The Californian headset providers are hosting the events on the Engage VR eLearning and meeting platform.
Engage, a VR platform based in Ireland, has hosted massive online events over the past two years, namely HTC VIVE’s ‘Journey into the Next Normal‘ event.
BMW’s Formula E Motorsport experience consists of a tour of the ‘i-Virtual Garage’ and an online bar space were attendees can chat over virtual drinks.
BMW engineers guide attendees through the VR garage to show off the company’s new motorsport lineup with X-ray visualisations of all technical specifications.
The event that took place in early July showcased the BMW’s “i-Virtual Garage Experience.”
Lutz-Philipp Kugler, Brand Cooperations at the BMW Group said:
“[The virtual workshop & live experience platform] opens up new ways and opportunities for us at BMW i Motorsport to work with sponsors, partners and customers”
BMW’s Virtual World
Due to COVID-19 cancelling the 2020 Geneva International Motor Show (GIMS), BMW choose to debut the Concept i4 electric car virtually.
The BMW Group was not dismayed by the cancellation and acknowledged it was important to update excited fans of the GIMS event, and later, the multinational firm quickly debuted the vehicle virtually.
Oliver Zipse, Chairman of the Board of Management for BMW, said it was important to show respect and “pay tribute to the many people who have worked tirelessly” on the company’s new products.
BMW recently announced it had worked in partnership with VR experts Engage and Pico to showcase its VR experiences at the Mobile World Congress (MWC) event in Barcelona.
Munich-based sports technology firm We Are Jerry and VR experts GOVAR developed the experience, with the former’s digital subdivision historically using augmented reality (AR) and VR solutions to boost immersion for sports fans.
From interactive presentation platforms to social media AR games, We Are Jerry Digital have the expertise to deliver the best solutions using the Engage and Pico platforms.
