Brainstorm Grows VR Enterprise in the US

The Spanish VR company has added a new office, demo studio, and exec in Texas

Virtual RealityLatest News

Published: May 23, 2024

James Stephen

Brainstorm is expanding its foothold in the US market with the addition of a new office, demo studio, and executive employee in Austin, Texas.

The Spain-based real-time 3D graphics and virtual reality solutions provider believes this expansion represents a major milestone in its North American operations.

Brainstorm’s new office in Austin includes an LED volume and a Green Cyclorama that is supported by its own advanced Virtual Production and 3D Graphics products.

Meanwhile, the Demo Studio is an ‘immersive demonstration environment’ that will be used to showcase the company’s full spectrum of technology to potential customers, such as broadcasters, filmmakers, production houses, corporations, and educational institutions.

Ruben Ruiz, Executive Vice President and Country Manager for Brainstorm US, Inc., commented on its international business expansion:

“Our new facilities and expanded team are all about creating a quality experience for our customers, channel partners, and industry collaborators.

“We are delighted to inaugurate our new office and studios during our upcoming annual gathering of Channel Partners in May 2024.

“We look forward to continuing our mission of providing leading virtual production solutions and services to our customer and user community.”

That’s not all. Brainstorm has also added a new executive employee, Senior Solutions Architect, Thierry Gonzalo, to the Austin office.

According to Brainstorm, Gonzalo has a decade of experience in its product management and development department, with a broad expertise in live broadcasts for news, sport, and entertainment.

Previously, Gonzalo served as the lead and chief engineer for broadcast graphics in a number of news and production pieces.

What is Brainstorm?

Brainstorm is headquartered in Madrid and Valencia in Spain, and it has subsidiaries in the US, Latin America and Asia.

It has over 2,500 customers worldwide, which include most of the world’s biggest broadcasters like CBS, CNBC, BBC, ESPN, Fox Sports, TVE1, RAI, and more. It also caters to various smaller and regional stations through its production houses, institutions, and ‘content creation boutiques’.

The company website also details various awards it has won, highlighting its high performance and standards across its business, such as the Berlanga Award for Technological Innovation, the European Business of the Year, European Seal of e-Excellence, the IBC Innovation Award, the IABM Game Changer Award, the Innovation Award of the Spanish Computer Society, and more.

Brainstorm’s solutions cover a diverse range, from virtual studios, augmented reality, motion graphics, and news and sports to presentations, weather, entertainment, and education.

From a product perspective, it also offers a wide array of technologies that include the XR and AR virtual production solution, InfinitySet, 2D and 3D design creation tool, Aston, a real-time 3D graphics and virtual studio engine, eStudio, and many more.

Speaking about its commitment to innovation, the VR specialist explains:

“Brainstorm is a privately-owned company, committed to innovation and with a strong development team, almost half of our staff.

“To continue developing the advanced, industry-first and unique technologies the company is known for, Brainstorm allocates 25 percent of its annual income to R&D. Brainstorm is certified and meets the requirements of ISO 9001.”

Brainstorm is not working alone. It is collaborating with partners across multiple areas of its business, including Nvidia for graphics boards, AJA Video Systems for video boards, and Canon, Vive, Tecnopoint, and others for tracking systems.




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