Extended Reality (XR) technology continues to expand beyond consumer entertainment, finding practical applications across various industries.
Samsung’s development of Project Haean smart glasses – previewed at Galaxy Unpacked 2025 and now reported to be released this year – speaks to this ongoing progress, showing how XR tools are steadily being integrated into manufacturing, healthcare, and other sectors.
Samsung’s Dual XR Approach- previewed at Galaxy Unpacked 2025 –
Samsung’s strategy of developing both the robust Project Moohan headset and the more portable Project Haean smart glasses highlights the company’s recognition of different user needs.
While Moohan’s design appears intended for more intensive indoor applications as showcased at MWC 2025, the slimmer profile of the Haean glasses could potentially make them more suitable for on-the-go use, including professional applications.
According to the original report from South Korean outlet ET News, Samsung is “putting a lot of effort into creating a control interface for Project Haean based on cameras that could recognize hand gestures,” suggesting a focus on intuitive controls that could be valuable in workplace settings.
Samsung in Industry
Several sectors could benefit from lightweight XR devices like the reported Project Haean:
Manufacturing environments might use AR glasses for visual guidance during complex assembly processes. Maintenance technicians could potentially access repair manuals and remote assistance while keeping their hands free to work.
Healthcare providers could use XR for everything from surgical planning to patient education, allowing medical professionals to access information without breaking sterile environments.
Logistics operations might benefit from AR-guided systems in warehouses, with workers potentially seeing routes and item locations highlighted through smart glasses.
A Growing XR Ecosystem
Samsung’s focus on XR extends beyond just device development. Recent data analysis showed that Samsung is one of the leading manufacturers in innovation with over 10,400 granted patents across various technologies. While this covers a broad range of innovations, XR appears to be a growing priority for the tech giant.
Shayne Phillips, Director of Analytics Solutions at Anaqua, noted that:
Increases in semiconductor and AI granted patents in particular signal a healthy invention ecosystem that spans industries.
This interconnected innovation ecosystem supports the development of more sophisticated XR devices.
The complementary nature of Samsung’s XR strategy was reinforced by Executive VP Kim Ki-hwan, who explained at Galaxy Unpacked 2025:
Since the early stages of designing Android XR, we have tried to devise ways to utilize AI in everyday life. Instead of trying to do everything with one device, we wanted to connect XR with smartphones and home appliances so they can more efficiently communicate with the AI assistant.
The Business Potential
The business applications of XR dovetail nicely with Samsung’s emerging partnerships.
Samsung’s expansion of its developer ecosystem, offering SDK access and learning sessions across multiple cities, shows a commitment to enabling software development for its XR devices. This approach could help bridge the gap between consumer technology and professional implementation.
With Moohan reportedly positioned at around $999 between Meta’s $499 Quest 3 and Apple’s $3,499 Vision Pro, and with Project Haean likely coming in at a more accessible price point, Samsung is trying to create entry points for businesses of various sizes to adopt XR technology.
Samsung’s (and XR’s) Bright Future
As Samsung continues development on both Moohan and Haean with potential 2025 releases, industry adoption of XR technology is likely to grow steadily. The focus on developing intuitive interfaces like hand gesture controls for Project Haean could signal the business paying increasing attention to creating more natural interaction methods, whichcould be particularly valuable in professional contexts.
Bob Romeo, CEO of Anaqua, observed in their recent report that:
The increase in global patent activity points to an encouraging sign of companies’ continued investment in emerging technologies.
This ongoing investment by major players like Samsung indicates that XR’s integration into business operations will likely continue to expand, with more practical, accessible XR tools becoming available for professional use.
