The Benefits of AR/VR as a Marketing Tool

XR Today's Rory Greener hosts Sam Field to discuss Yahoo Ryot Lab and immersive advertising

Augmented RealityXR TVInsights

Published: December 23, 2021

Rgreenerheadshot

Rory Greener

XR Today

The Benefits of AR/VR as a Marketing Tool

December 23, 2021

Today Digital

XR Today’s Rory Greener hosts Sam Field, Director of Creative Technology, Yahoo.

Watch and subscribe on YouTube.

In this session we discuss:

  • The conception and execution of the ‘Charli Cohen x Pokémon’ collection and the Electric City project.
  • What are the benefits of an interactive advertising tool, such as AR/VR or MR?
  • What role will NFTs, the Metaverse and blockchain tech play in immersive advertising?

If you’re looking for more information on this topic, visit Yahoo’s business page.

Thanks for watching, and if you would like to see more content like this, please don’t forget to SUBSCRIBE to our YouTube channel.

5GeCommerceImmersive ExperienceMetaverseRetail
Featured

Share This Post