What has been your business/work highlight of 2024 so far?

Who is your business hero and why?

My business hero is unequivocally my team. They drive Artivive’s success, bringing unparalleled energy, innovative ideas, and relentless dedication every day. Their collective effort has attracted almost half a million creatives to our platform. Their passion and creativity continually inspire me and motivate me to push boundaries and achieve our vision.

What’s the biggest business mistake you’ve made and what did you learn from it?

One of my biggest business mistakes was expanding too quickly, under the assumption that hiring more talent would accelerate our progress. However, I learned that sometimes a smaller, more focused team can achieve significantly more. The key is not just in numbers but in building a cohesive team that works well together, harnessing the strengths of each member to drive the company forward.

What’s the most inspirational book you’ve ever read and why?

The most inspirational book I’ve read recently is “Multipliers” by Liz Wiseman. It profoundly changed my approach to leadership. The book taught me how to empower my team, helping them reach their full potential and unleashing their capabilities. It’s about creating an environment where everyone can thrive, which in turn multiplies the organisation’s success.

What’s the biggest challenge you face in your role in 2024?

My biggest challenge in 2024 is steering Artivive to the next groundbreaking step. It’s about envisioning something extraordinary that will set new standards in the AR industry. This involves innovative thinking and meticulous planning and execution to transform big ideas into reality.

What technology will have the greatest impact on your business this year and why?

Generative AI is poised to have the most significant impact on our business this year. We are exploring how to integrate AI tools to assist our creatives in building narratives more effortlessly. This technology holds immense potential to streamline the creative process, offering sophisticated yet user-friendly solutions that can elevate the artistic quality and complexity of AR experiences.