Reto Grob

Reto Grob

CEO

Augment IT

Reto Grob

What has been your business/work highlight of 2024 so far?

Release of Inspect AR 2.0 – making knowledge available where it matters – available for cross plattform use – start on mobile and continue hands free on smart glasses.

Who is your business hero and why?

Multiple leaders that shape performing teams – one of it being Bernhard Heusler

What’s the biggest business mistake you’ve made and what did you learn from it?

Not to invest in a good opportunity. Just do it!

What’s the most inspirational book you’ve ever read and why?

There is not a single most inspirational book to follow – inspirations come from many people and thoughts and need to be adapted to your context.

What’s the biggest challenge you face in your role in 2024?

The rise of the consumer platforms with Apple and Meta provides a lot of opportunities for the long-term but also provides it’s own challenges when adapting it to enterprises.

What technology will have the greatest impact on your business this year and why?

The launch of new platforms – be it Apple Vision, Meta for Work or Almer.

 

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