
Matt Tullis
VP of XR
Ultraleap
Matt Tullis
What has been your business/work highlight of 2024 so far?
Launching the 6th generation of Ultraleap hand tracking. It’s called Ultraleap Hyperion and brings a ton of new hand tracking features and computer vision models together to deliver more compelling experiences for the latest generation of devices, including smart glasses.
Who is your business hero and why?
Tough one but I think my business hero is probably Yvon Chouinard, the founder of Patagonia. I think he is someone who has been able to create great products, build a phenomenal brand, keep employees happy, be environmentally friendly and have an impact on the world beyond profits.
What’s the biggest business mistake you’ve made and what did you learn from it?
The biggest mistake I’ve made is holding on to a failed product too long. It’s often tough to give up on a new thing, especially when you’re the champion, but it’s important to remain objective and fail fast.
What’s the most inspirational book you’ve ever read and why?
This probably shifts from year to year but currently I think it’s Build by Tony Faddell. It’s super focused on building products and businesses that solve real problems.
What’s the biggest challenge you face in your role in 2024?
As VP of XR I can see the incredible potential of the XR market, however, it hasn’t actualised as projected in recent years. Trying to navigate the market with a nascent product like tracking is a challenge, as we want to efficiently deliver great hand tracking to a variety of customers with different form factors. – for example, AR smart glasses with and without displays, all-in-one MR headsets, new PCVR headsets and more. But I also see this as a big opportunity – we’re in a great position at Ultraleap to be able to pivot with the needs of the market.
What technology will have the greatest impact on your business this year and why?
The technology that will have the biggest impact on our business is probably AI. It’s integral to XR and creates demand for a variety of new wearable devices and in turn, gesture control. It’s already been used in a lot of innovative ways, like AI pins, hand held AI assistants, Meta’s Ray Ban Stories and I know there will be other exciting new products that will all benefit from using AI in some way.