Mads Troelsgaard

Mads Troelsgaard

CEO & Co-founder

SynergyXR

Mads Troelsgaard

What has been your business/work highlight of 2024 so far?

Signing with big companies, entering USA and the release of SynergyXR 3.0 with the procedure builder – the worlds first no-code XR interactive training builder.

Who is your business hero and why?

Tony Stark – brilliant business man, loves tech and saves the world.

What’s the biggest business mistake you’ve made and what did you learn from it?

Working excessively for extended periods isn’t healthy for you, your employees, your company, or your family—it’s essential to prioritize time off. Maintaining a work-life balance is crucial, and fortunately, I recognized this before experiencing the consequences of neglecting it.

What’s the most inspirational book you’ve ever read and why?

The Hitchhiker’s Guide to the Galaxy. The story centers on the absurdity of life and the importance of not taking things too seriously. It highlights how seeking ultimate answers or meaning can often lead to humorous and unexpected outcomes, suggesting that embracing life’s randomness, finding joy in the moment, and keeping a sense of humor in the face of confusion are key to navigating an unpredictable world.

What’s the biggest challenge you face in your role in 2024?

SynergyXR world wide expansion with the limited resources of being a scale-up.

What technology will have the greatest impact on your business this year and why?

SynergyXR 3.0, because of the release of our no-code editor for creating immersive and interactive training and experiences on the platform.