Jan Pflueger

Jan Pflueger

Founder & Advisor

advisXR

Jan Pflueger

What was your business highlight of 2024?

Winning the German Mobility Award.

What XR-leaning event are you most looking forward to in 2025?

AWE, Laval and Stereopsia.

What was your dream job when you were growing up?

Growing up, I wanted to be an inventor and artist (and, in between, a lumberjack in Canada). After a few iterations in life, I’m not that far off from it as a designer and creative technologist…

What was your favourite film/TV show of 2024?

The Lord of the Rings: The Rings of Power (I didn’t find much time to watch TV in 2024).

What’s the biggest challenge you face in 2025?

Keeping up with the speed of development in AI and transferring it into the business.

If you had to learn one new skill, what would it be?

Being able to control the mix of vertical and lateral thinking.

What are your personal XR-related 2025 ambitions/goals?

Using/Integrating the available new technologies and creating a human-centred immersive experience that further develops itself. But as a first step, having a better understanding of the potential of integration into an always-changing ecosystem is essential.

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