Flavia Mazzanti

Flavia Mazzanti

Co-Founder and CCO

Immerea

Flavia Mazzanti

What has been your business/work highlight of 2024 so far?

This year, we had the opportunity to showcase our projects at important venues like the Deep Space 8K at the Ars Electronica Center in Linz, Austria, and the Rio2C Festival in Rio de Janeiro, Brazil. We were also invited to speak and hold workshops at various festivals and institutions. Currently, we are working on the demo of a VR game and are very excited about the next steps.

Who is your business hero and why?

It is very difficult to mention just one person, but my main heroes and inspirations are definitely my two co-founders and the team of people I am very fortunate to work with, both at our company as well as in the XR associations I am part of.

What’s the biggest business mistake you’ve made and what did you learn from it?

Probably sometimes being a bit too hesitant at the beginning. I was very cautious about taking risks, which sometimes held me back. The more I work in the industry, the more comfortable I’ve become with taking calculated risks and giving 100% of myself doing what I love.

What’s the most inspirational book you’ve ever read and why?

I have always been an avid reader and have read a lot since I was a child. It is very hard to pick just one book, as different books have had different impacts on me at various stages of my life.

What’s the biggest challenge you face in your role in 2024?

Definitely being able to grow our team while continuing to work on our own projects.

What technology will have the greatest impact on your business this year and why?

Mixed Reality is certainly the technology with the greatest impact and interest in the projects we are developing. This year, we have produced a successful MR installation that is currently being showcased at various festivals and institutions both locally and internationally.