What was your business highlight of 2024?

Virtualware achieved 90% EBITDA growth in 2024, driven by SaaS expansion in North America and acquisitions in Europe. The strategic partnership agreement established with HTC VIVE in October 2024 is now enabling Virtualware’s XR technology to enter the US market through HTC’s channels. Recently, both companies inaugurated their first Enterprise Simulation Lab at the HTC VIVE Americas Headquarters in Berkeley, California, reflecting their shared mission to accelerate the adoption of immersive technologies within the Americas market. In Canada, the company partnered with Invest WindsorEssex and Nexstar Energy on a 3.5 million euros technical training program for battery manufacturing professionals, supported by the Canadian government.

Virtualware plays an essential role in this partnership program by bringing its expertise in immersive technology. As a program partner, the company will design and deliver cutting-edge VR training modules in a custom-built VR room tailored for hands-on training, all powered by VIROO. Also in October 2024, Virtualware acquired Simumatik, a Swedish firm specializing in emulation software and digital twins, for 1.37 million euros. While the acquisition did not impact 2024 results, the company has already started generating new business opportunities with its industrial client base around Simumatik’s technology.

What XR-leaning event are you most looking forward to in 2025?

Industrial immersive week and AWE US.

What was your dream job when you were growing up?

Becoming a professional goalkeeper.

What was your favourite film/TV show of 2024?

“Machos alfa 2” Spanish TV series.

What’s the biggest challenge you face in 2025?

Increase company growth and awareness.

If you had to learn one new skill, what would it be?

How to combine AI-driven tools and approaches with traditional growth strategies.

What are your personal XR-related 2025 ambitions/goals?

Establish global partnerships to accelerate the adoption of 3D-powered solutions, including XR and digital twins, in industrial companies and educational institutions.