Alex Ruhl

Alex Ruhl

Head of Emerging Tech

PwC

Alex Ruhl

What was your business highlight of 2024?

Bringing together a global team to build an ambitious spatial computing asset called Geospatial Insights. This tool allows PwC’s clients to interact with their data in a new and powerful way.

What XR-leaning event are you most looking forward to in 2025?

Venice Immersive.

What was your dream job when you were growing up?

Archaeologist – so much so that my dad would bury chicken bones in the garden for me to dig up and examine as if they were a profound historical discovery.

What was your favourite film/TV show of 2024?

Severance (I was late to the party I know).

What’s the biggest challenge you face in 2025?

Keeping up with the rapid advancements of emerging tech tools and ensuring our teams are supported in their adoption of them in their everyday practice.

If you had to learn one new skill, what would it be?

Coding – imagine being able to build things with language, SO COOL!

What are your personal XR-related 2025 ambitions/goals?

To explore how AI-powered AR glasses will impact key industries we service.

Featured Stories