What are the Internet of Behaviour (IoB) implications for XR Analytics?

The Internet of Behaviour (IoB) is a technology trend with significant opportunities and benefits for extended reality (XR). It adds a layer of psychology to the Internet of Things (IoT) to interpret ‘digital dust’ linked to behavioural patterns.The ultimate goal is to connect devices, analyse user behaviour, and influence future behaviours.Gartner predicted in 2021 that … Continue reading What are the Internet of Behaviour (IoB) implications for XR Analytics?