For most of its existence, XR has been a communication tool without clear direction.
The limitless possibilities resulted in deployments that were done just because the technology existed, not to fill a need. While some brands have tested XR tools with mixed results, many brands have waited on the sidelines for measurable XR programs that also resonate with customers. However, XR technology has become more mainstream than ever before. The technology has been used in marketing campaigns and even apps to help kids properly brush their teeth.
As XR experiences permeate more aspects of our lives, the use cases become intuitive. This is the space that Streem occupies with its patented XR communication platform. Their XR technology does more than augment how information is displayed; it fills in gaps of data and context for customers and technicians.
So, what does Streem do? They partner with service providers and Fortune 100 brands to empower workers to understand the needs of customers better. Imagine ordering a new television for a new home from a retailer like Best Buy. Many factors are taken into account for a successful installation.
With Streem the installer first uses interactive AR-powered video to see the whole project remotely. The installer can then measure the distance from the cable outlet to where the TV will be mounted. This detail may be small, but it informs what kind of wires to use for optimum resolution quality or whether the TV should be installed somewhere else. In the end, Streem saves a lot of time, money, and hassle for everyone involved.
Revolutionary Approach to Customer Service
Streem prides itself in setting its priorities putting people first, then product and profit. There is a major focus on being a customer-centric company that empowers users with the tools and resources they need. Streem approaches AR from the standpoint of how their technology can help brands and consumers create a space to share more points of contextual information effortlessly.
The ability to learn from a customer’s environment presents a huge advantage for businesses in any industry. “Our mission is to make the world’s expertise more accessible,” states Sr. Brand Manager Nathan C Bowser.
“Simply put, we use advanced technologies to make getting the help you need as fast, effective, and fun as possible. These capabilities transform customer relationships, help leaders train empowered and flexible workforces, and respond to nearly any business challenge with data-driven efficiencies that are better than being on-site for the same situation”
Even their out-of-the-box solutions provide brands access to real-time, remote support. The return on investment is realized in enhanced workflows and remediating pain points for collecting, sharing, and activating data to enable technicians to operate at a new level of efficiency. Strategic planning for each customer can be made ahead of time for more seamless issue resolution. As a result, companies can extend their reach and improve their reputation through optimized customer service.
More insight into customer issues leads to quicker customer resolutions, lower cost-per-call, reduced warranty spending, better technician on-boarding, and more resilient workforces. Streem’s SDKs allow brands to embed proven AR workflows into their existing apps, CRMs, and contact centre tools. This level of integration allows for rapidly scaled implementation and integration into critical business systems.
Creating the Future, the Right Way
With the expansion of new technology, there are always concerns around privacy and data security. Streem not only builds trust from the transformational experiences with the tool but also adheres to international data protection and security standards. Consumers triple-confirm their participation in a Streem call and are always in full control of their device camera and microphone during the session.
Undoubtedly, Streem is positioned to become the model for XR communication. They are doing the work to improve remote and digital relationships in a way that was only once possible in-store or in-person. Sending a Streem link to start up a Streem call will soon be the standard method to resolve any issue that requires the same amount of context as an in-person consultation.
After a year of becoming accustomed to remote communication, businesses must provide a communications channel that meets customers wherever they are and do so with the heightened experience that an XR platform like Streem can provide.
