Splendour XR Brings Music Festivals to the Metaverse

Australian Music Festival 'Splendour in the Grass' Has Been Lovingly Recreated for XR

Splendor XR Brings Music Festivals to the Metaverse
Mixed RealityInsights

Last Edited: July 29, 2021


Rory Greener

Going to a Concert in the Metaverse

Born from the Australian Splendour in the Grass festival, Splendour XR is a new breed of music festival: a mixed reality event that brings live performances to the Metaverse. 

A metaverse is a shared virtual space, conventionally used for collaboration and education, which is increasingly becoming recognised for its eCommerce value stemming from metaverse platforms. 

The event will place on Sansar, a VR metaverse focused on live events, where users can create and customise their concert-ready avatars, buy band merchandise, take selfies, and, of course, dance.  

There are even VIP passes available for some events, giving concert goers the chance to have virtual meet-and-greets with their favourite musicians. 

Going to Splendour XR 

The concert is available to anyone who has a gaming PC, mobile, browser, or a VR headset, the full immersive experience is recommended and can be had with a VR headset. 

The Splendour in the Grass festival site has been completely reconstructed in VR space, where users can explore, meet friends, and buy “verch” (virtual merchandise). 

Headliners include The Killers, Khalid, Chvrches, Charli XCX, and Grimes, who will be preforming as “Grimes Metaverse (Super Beta)”, with the digital version of Grimes potentially harnessing the powers of the metaverse platform.

SplendourXR is ready for the July party, and the massive line-up could make this one of the biggest global XR and metaverse events, bringing many eyes to the brave new digital world. 

Concerts in the Age of COVID-19

Livestreamed concerts have become a mainstay as lockdown restrictions forced venues and festivals to shut their doors; permanently in some cases.

The COVID-19 crisis has sparked a new way for musicians and their management to reach audiences and have their voices heard.

Earlier this year, over 130 Italian musicians staged a ‘silent strike’, whereby bands took to their virtual stages and refused to perform on the livestream. This was to raise awareness of the country’s struggling live music industry.

Though the struggle is still worldwide, most UK festivals were cancelled since last year due to ongoing COVID-19 restrictions and insurance issues.

Solutions like smaller shows and aforementioned livestreams have arisen from this situation, but many seem to be temporary as artists wait to return to the live space, whenever that may be.

Splendour XR is taking place from July 24th to 25th, with 3 stages of artists performing over 2 days. Visitors can buy weekend tickets on their website and view a full event timetable here.



eCommerceImmersive ExperienceMetaverseVirtual Events

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