Qualcomm: XR Will Drive The Next Digital Transformation

Brian Vogelsang discusses the extended reality marketplace in 2021

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Published: January 21, 2021

John Woods XR Today

John Woods

With 2020 in the rear-view mirror, at last, many of us are excited about the road ahead and to see what 2021 will bring to the world of enterprise XR.

To help shine some light on what the industry has in store over the next 12 months, XR Today invited Brian Vogelsang, Senior Director of Product Management at Qualcomm Technologies, to share his insights. 

The Next Digital Transformation

According to Vogelsang, XR technology is the driving force behind the next digital transformation within the enterprise space. With this technology, businesses can optimize performance and complete many tasks faster, more accurately, and more safely than ever before. 

Since the pandemic, safety has taken on a whole new meaning. Now, any XR technologies that enable fewer people to be in a physical space to complete tasks will likely become an essential part of many business strategies pushing forward. XR can also enhance the safety of many technical tasks, such as manufacturing or auto repair, as instructional overlays and other augmented reality content can help workers reduce errors and avoid hazards. 

In addition to all of this, Vogelsang adds that the cost-savings potential of enterprise XR technologies and their ability to overcome a broad range of obstacles only further confirm their importance to the enterprise’s future. 

“XR technologies can keep innovation, collaboration, and production moving forward, amid capacity, travel, and many other restrictions,” he adds.

So far, Qualcomm has seen XR successfully leveraged in many industries, including architecture, engineering, and construction (AEC), aerospace, automotive, education, energy, entertainment, healthcare, pharmaceutical, retail, transportation, and travel, with adoption continually extending to new verticals. 

Qualcomm Drives XR Ecosystem Forward

San Diego based Qualcomm, a world leader in 5G wireless, AI, and other technologies, is currently in a unique position, having the resources, experience, and capabilities to both drive the XR ecosystem forward and advance XR technology. 

According to Vogelsang, Qualcomm’s integrated system on chips (SoCs) and dedicated XR platforms shorten the innovation pipeline so that OEMs can bring XR devices to market quicker. Simultaneously, their solutions combine the best-in-class technologies in multimedia & AI, display and sensor, and power and thermal efficiency. 

“Our Snapdragon XR1 platform is the world’s first dedicated XR platform, and we remain the only creator of an end-to-end highly integrated XR solution available in the premium-tier option of the Qualcomm Snapdragon XR2 platform”

Today, many of the most successful XR headsets in the market utilize Qualcomm Snapdragon chips, including the Oculus Quest series, Microsoft HoloLens 2, HTC Vive Focus, Lenovo ThinkReality A6, and Google Glass Enterprise Edition 2, among other industry-leading devices. 

Where is the XR for the industry heading in 2021?

While the pandemic still causes a lot of uncertainty about the future, Vogelsang tells us Qualcomm is confident that XR adoption in the enterprise will continue to grow, particularly in safety and remote collaboration. 

In addition to this, the widespread increase of 5G adoption will help stoke the growth of XR as it allows users to organizations to gain a much bigger return on their XR investments. 

“Many manufacturing and engineering facilities are looking to set up private 5G networks to enable lower latency and high throughput connections, and with a 5G modem in an AR/VR device, it can unlock what Qualcomm Technologies has coined as ‘Boundless XR'”

To conclude, Vogelsang confirms that XR will become vital for many businesses to remain competitive in the modern age and will transform every aspect of the world.

 

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