Today, [INVNT GROUP] – via its Digital Innovation Division INVNT.ATOM – introduced BZAR, a new platform for supporting brand scalability with innovative digital, XR, and Web3 customer experience services.
BZAR is a content-led digital platform the firm built to ensure collaboration, connection, and co-creation between brands and fan communities.
The platform is currently available as a demo version, and by using the service, brands can create custom immersive experiences to drive new commercial opportunities.
Scott Cullather, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM added:
[INVNT GROUP] has always been at the forefront of creating compelling and impactful brandstories around the world and we see Web3 and our proprietary virtual platform, BZAR, as a critical component of any successful marketing strategy and the next great frontier of brandstory.
BZAR gives clients access to various tools for creating bespoke immersive customer experiences, which include curated photorealistic environments, proactive immersive commerce opportunities, and Web3 integrated features.
BZAR Key features and Web3 Integrations
According to Cullather, the BZAR platform leverages WebGL and WebGPU frameworks to support a suite of “scalable platform” features and tools.
The features enable BZAR customers to build narrative-based brand experiences in virtual worlds, integrating features such as multiplayer interaction, real-time communication, and synchronized video streaming.
According to Laura Roberts, Managing Director of [INVNT GROUP], APAC, the firm built BZAR to help brands and clients “seize on the possibilities enabled by this wave of emerging technologies.”
Roberts added:
BZAR is a canvas for creativity and consumer connection, integrating new technologies such as AI-adapted mechanisms that can generate unimagined virtual worlds and environments.
To secure its clients with high-quality and unique immersive customer experiences, BZAR provides a wide range of additional integrations, including:
- “Expansive” virtual interactive environments that leverage AI-powered real-time rendering to reduce load times without sacrificing graphics quality.
- Moreover, the platform’s virtual worlds support multiplayer interactions, which allows brand communities to enjoy a social atmosphere. According to the firm, the multiplayer features will allow fans to connect with “thousands of users” using inputs like custom interactions, leaderboard integration, and emotes.
- The multiplayer experiences also support a collection of social features to foster community engagement, such as community invitations, text chat, voice chat, social media feeds, video calls, and private rooms.
- The platform also supports NFTs ticketing, a secure and transparent method of issuing and managing fan data collection for brand events.
- Of its interactive social features, BZAR supports branded mini-games to amplify fan engagement. The feature allows brands to integrate mini-games into a bespoke virtual environment alongside private rooms for fans to collaborate.
- Additionally, the BZAR platform is interoperable with various devices, increasing any platform project’s scale. Currently, clients can leverage the platform to distribute immersive experiences on desktop, tablet, mobile, VR, and mixed-reality hardware.
- BZAR also supports real-time, synchronized video streaming on any 3D surface in a virtual world. The feature allows brands to design multimedia experiences, including video-based marketing content.
- The service contains avatar creation and customization features that allow fans to customize their experience. Moreover, customization will enable brands to monetize digital clothing products via the platform’s Marketplace features for buying and selling.
- As a BZAR avatar, a fan can leverage interactive action buttons which trigger dynamic events – enhancing exploration and discovery, says [INVNT GROUP].
- Users can also interact with audio triggers in a dynamic, engaging digital landscape.
All the features combine to create an ecosystem which allows clients to scale their digital customer outreach significantly with a unique branded experience.
Building Immersive Commercial Experiences
Highly interactive, immersive experiences allow brands to connect closely with audiences, including pre-existing and new demographics.
Moreover, Scott Cullather added:
With 29 unique patent claims, BZAR revolutionizes new and existing revenue streams for brands based on their specific strategic needs; while engaging their communities with always-on, custom-curated interactive experiences that amplify storytelling, deepen connections, boost loyalty, drive revenue and capture unparalleled engagement intelligence and data.
Increasingly, brands are leveraging immersive content to boost their brand vision and reconnect with customers post-pandemic.
From AR filters to Metaverse environments, brands are turning to XR to explore new commercial opportunities – and tools like BZAR are crucial for brands wanting to leverage and invest in the immersive space and get ahead of the pack.
