Big XR News from Meta, Unity, Shanghai City, and Magic Leap

Demond Cureton
Senior Journalist

Global news headlines have rocked the industry with huge announcements from major XR contenders

Magic Leap Meta Unity Strategy
Big XR News from Meta, Unity, Shanghai City, and Magic Leap

The extended reality (XR) industry unveiled news on multiple fronts, from shocking shakeups to big reveals in virtual, augmented, and mixed reality (VR/AR/MR) hardware and software.

If you would like to keep up to date with the top stories across the virtual, augmented, mixed, and extended reality (VR/AR/MR/XR), please sign up here at https://www.xrtoday.com/sign-up/ for more!

Facebook to Target Low-Performing Staff, Leaked Memo Says

Meta Platform’s social media subsidiary Facebook will reportedly target low-performing staff across its operations to reduce costs and eliminate poor performance metrics, the Washington Post reported.

The Menlo Park-based firm’s Head of Engineering, Maher Saba, ordered managers in the leaked memo to report team members to human resource systems and not “allow someone to be net neutral or negative for Meta.”

Magic Leap 2 to Release on Sept 30th

Magic Leap also announced last Tuesday its long-awaited mixed reality (MR) headset, the Magic Leap 2, would begin selling on 30 September across the United States, Canada, United Kingdom, and others.

Magic Leap Chief Technology Officer, Julie Larson-Green, revealed the news at a recent event in Aspen, Colorado, stating the world “seemed a little more ready” for the next-generation MR headset.

Shanghai Eyes $52bn Metaverse Tech Hub for 2025

Shanghai’s City Government recently revealed in a policy paper its plans to boost efforts to develop metaverse technologies for its XR industry worth $52 billion USD, as part of its Five-Year Plan.

The paper outlined the key interests of Shanghai’s metaverse market, including a major backing of emerging technologies such as non-fungible tokens (NFTs), cloud computing, web3 tools, semiconductors, XR headsets, 5G and many others.

Unity To Boost Advert ROI with IronSource Debut

Unity Technologies has debuted several updates to its real-time 3D platform with an updated toolkit to facilitate and streamline content creation for XR assets.

The upgrades have incorporated solutions from IronSource, which provides enhanced user experience and enterprise capabilities for mobile immersive experiences by tracking user metrics for eCommerce.

 

 


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