Attention Tracking Key to XR Research, CORTEXR Says
Consumer and media brands are set to tap extended reality (XR) for tracking attention amid the rise of the Metaverse, CORTEXR explained in a recent post.According to the Brighton, UK-based firm, attention has become a leading metric for advertisers seeking to deepen engagement with potential customers.The news comes as companies such as Tobii and Varjo … Continue reading Attention Tracking Key to XR Research, CORTEXR Says
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