Currently growing at a phenomenal rate of around 40.9% CAGR, the global Augmented Reality industry is going through a period of explosion. By 2028 alone, the industry could be worth a massive $97.76 billion, driven by a rapid increase in the number of AR-enabled devices, software solutions and digital experiences.
Augmented Reality isn’t just a thrilling trend in the digital landscape; it’s also one of the core tools capable of paving the way to a future in the metaverse. By combining our real-world environments with digital assets, AR can deliver enhanced experiences for businesses from virtually every industry.
Today, we’re going to be looking at just some of the AR innovators paving the way to the future of augmented interactions.
Allison Partners
One of the top PR companies in the digital landscape investing in extended reality opportunities, Allison Partners is helping some of the top brands in the world to connect with their audience through immersive technology. Innovators in both mixed and augmented reality, Allison Partners has earned some powerful partnerships with leading brands over the years, including companies like Qualcomm.
For companies hoping to access AR as a tool for marketing, brand development and customer experience, Allison Partners could offer an excellent insight into what the future of advertising might look like. Already, the company has an excellent insight into the metaverse opportunities for advertising and promotion.
Magic Leap
Magic Leap has had a few issues gaining ground in the XR space in the past, but the challenges facing the company seem to be disintegrating when faced with its new enterprise-focused approach. Today, Magic Leap creates immersive AR headsets specifically for business environments. The company promises some of the best optics in the landscape for companies in search of world-class image quality and unbeatable collaboration.
Tools like the Magic Leap 2 headset provide an incredible 70-degree field of view, perfect for designing expansive digital workspaces in AR. The enterprise-ready devices are as light as a pair of headphones, designed with a strong focus on ergonomics, to support leaders in manufacturing, defence, health, and other sectors.
Longan Vision
An unforgettable company in the AR landscape right now, Longan Vision is changing the way we look at first response roles. The organization has long focused on the development of intelligent products intended to improve work experience and productivity for first responders. With powerfully engineered AR products, Longan Vision can help firefighters to save lives and protect themselves in dangerous scenarios.
The Fusion Vision System helmet, for instance, is an AR Smart Visor capable of attaching to a firefighter’s helmet, to provide additional information in the field. The technology allows firefighters to locate victims, see through smoke, and find sources of fire at speed. Tools like this show us how AR could potentially save lives.
Yord Studio
Making immersive experiences and extended reality technologies more accessible to the masses, Yord Studio ensures every company can discover the power of AR. With this globally-leading design and development studio, internal designers in any business can create comprehensive XR experiences for clients and colleagues alike.
Yord Studio doesn’t just give you the tools you need to build augmented reality interactions, the company can also provide step-by-step guidance, expertise, and strategy support. Focused on building fully comprehensive extended reality experiences, Yord Studios is one of the leading companies powering the future of AR interactions.
Magnopus
Previously “REWIND”, Magnopus is a digital design studio committed to building virtual, and augmented reality experiences for a host of different use cases. Specialising in making complex transformational technology more accessible and easy-to-understand, Magnopus is one of the market leaders responsible for creating a host of powerful AR interactions today.
The company provides bespoke design experiences for companies looking to build state-of-the-art cross-platform experiences, perfect for the age of the metaverse. This company has already helped leading brands like Sony Music and Verizon to create sensational CX environments for customer and client interactions.
Unity
There’s more to sensational AR experiences than just the right set of smart glasses and intelligent sensors. Companies and developers also need to be able to access the right software to create rich and engaging AR interactions. Unity is one of the market leaders currently responsible for providing end-to-end creation platforms for augmented reality innovation.
Industry-leading software development tools allow AR creators access to a completely unified workflow across a multitude of devices. Unity’s technology provides a framework purpose-built for AR development, as well as library resources and XR interaction toolkits. The Unity MARS ecosystem even provides AR creators across industries with specialized tools to enhance their workflows instantly.
Apple
One of the top companies gaining the most attention in the AR innovator landscape today, Apple has been experimenting with augmented reality experiences for a while now. The company is already responsible for one of the largest AR-enabled platforms in the world in the form of the app store, and there are even tools available within the Apple developer landscape to help you build your own immersive apps.
Going forward, Apple is planning on investing in even more advanced experiences in Augmented Reality, with the creation of smart glasses and intelligent tools for the workforce. However, we’re still waiting to see the first set of Apple smart glasses emerge at the moment.
Lenovo
Lenovo is one of the market leaders in the immersive technology landscape with a focus on both augmented and virtual reality creations. From an AR perspective, Lenovo offers access to tools like the Mirage Solo, the first standalone Daydream headset with the Mirage camera, for sharing once-in-a-lifetime moments instantly.
Lenovo also recently worked with the Disney company on the creation of an app-enabled augmented reality star wars experience. The Star Wars “Jedi Challenges” experience is an interesting insight into the possible future of augmented reality gaming. Lenovo’s intelligent tools combined with the company’s commitment to ease-of-use makes it an excellent addition to our AR list.
