Best XR Marketing/Advertising Solution – New 2025
This award recognizes the most effective virtual reality, augmented reality, and mixed reality solutions in marketing and advertising, that demonstrate effective immersive campaigns that drive consumer interaction and brand awareness.
Submissions should detail how an XR solution transformed a precise marketing or advertising challenge, such as low engagement with traditional media, difficulty showcasing product features in a compelling way, or the need to create more personalized and memorable brand experiences.
Explain how an XR solution directly tackles marketing and advertising challenges, through interactive or personalized immersive content, from initial awareness to post-purchase engagement.
Submissions should also clearly demonstrate quantifiable XR results, such as increased engagement rates, improved brand recall, or higher conversion rates.
Criteria
Ability to Improve Experience
Did you update or deliver a high impact feature that helps you to improve the user, team, customer or business experience? How did you think of the idea and how engaged were the beneficiaries in the process?
Ability to Innovate
Did you release a break-through product or service? What was the overall impact on your business, its stakeholders its people and customers? How do you cultivate a high-performing and innovative culture?
Ability to Execute
What were your priorities? What challenges did you face? Did you collect and analyse any data and why? How did you boost performance? How did you manage the process? What were the results?