Why are Advertisers Jumping on AR Engines for Mobile?

Find Out Why Advertisers are Promoting Products Using 8th Wall’s World Class AR Engine.

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Why are advertisers are jumping on AR engines for mobile
Augmented RealityInsights

Published: May 18, 2021

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Rory Greener

Around the world, marketing teams are always looking to evolve the advertising landscape. Finding new and inventive ways of engaging potential consumers before our eyes.  

Since 2019, 8th Wall has started to change the way advertisers are targeting consumers. With a reach of 3.5 billion devices, it is no surprise that companies such as Universal, Nike and Lego are jumping on board.  

8th Wall have developed a world class WebAR engine and recently, with the latest “Release 16” update. There have been improvements to the Slam tracking system by 50% and a framerate increase of 70% on some devices. Allowing for more precise image targeting and smoother video recording. 

The biggest benefit for advertisers is the potential increase in consumer engagement. AR is providing a new and exciting realm, case studies from 8th Wall show off impressive user dwell times and countries reached. The award winning Jumanji campaign had an impressive user engagement and dwell time; with users staying to interact for around 5 minutes. 

There is an unprecedented level of support for those looking to create a campaign with 8th Wall. Working alongside a massive group of  trusted partners, who are themselves leaders and innovators in many AR, VR and XR fields.

Showing there is a wide branch of support for any advertisers looking to take advantage of AR for their business 

Coming into 2021:

Especially useful during the current pandemic, in a time where shoppers are more hesitated to visit highstreets. AR tools are being used to drive sales and with great success. As seen when New York fashion label KHAITE teamed up with advertising agency Rose, to run a WebAR campaign.

Bringing their Spring 2021 collection to AR, users were able to try on shoes in an AR space; before buying. This WebAR campaign increased sales by 400% and increased consumer engagement time by over 4 minutes. 

An increase in demand for AR experiences has given 8th Wall the opportunity to show the world what they can offer. This has led to 8th Wall being able to produce a diverse portfolio entering 2021. 

Proving their worth, the campaigns 8th Wall have produced are showcased across the globe. Earlier this year, 8th Wall was also named one of the world’s most innovative companies in Fast Company’s prestigious “Most Innovative Companies list for 2021.”

The market for AR on mobile appears to be growing at an expediential rate. With 8th Wall seemingly leading the way, while others are looking to join the race. With Apple adding new immersive AR spaces for their Clips application, in the most recent 3.1 update. Apple’s Tim Cook has also proclaimed a commitment to AR upon the new Clips update. 

More and more options are appearing for world wide advertisers as the AR space continues to get support and development.

Observing 8th Wall’s progression with their software, shows a bold vision for the future. Only time will tell where the exciting technology will bring us. As more and more high profile clients venture into a world of AR advertising.

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