According to Statista, there were around 0.81 billion AR users as of 2021. By the time we reach 2024, this number is expected to increase to 1.73 billion. Perhaps more than any other platform for extended reality, AR popularity has skyrocketed in recent years.
Through Augmented experiences, companies can connect with customers like never before, and teams can collaborate more efficiently.
What’s more, thanks to evolving technology, it’s easier than ever to get involved with Augmented Reality. Platforms like Vuforia offer a convenient, accessible, and reliable environment where more than 800,000 developers have already built AR experiences.
The Vuforia engine is an advanced augmented reality platform, offering cross-platform reach and sensational performance for a host of use cases. Here’s what you can expect if you decide to build your AR experience with Vuforia.
Vuforia Engine Review: Features
Vuforia Engine is the state-of-the-art environment where companies and developers can design immersive AR experiences. Intended to help companies interact with customers on a new frontier of experience, the Vuforia platform is amazing for branding.
The engine enables 3D product demonstrations, interactive campaigns, and the development of unique applications.
Through the Augmented Reality features available with Vuforia, companies can build new spaces for customer interaction. Imagine being able to invite your customer to see inside a car they want to buy or interact with a new product from a distance.
This is what you get with Vuforia. Companies can even offer unique try-before-you-buy experiences.
Features include:
- Background effects: Make your app look like an x-ray machine or add night vision
- Virtual buttons: Create virtual tools your clients can interact with
- Video playback: Build video experiences into augmented reality spaces
- Occlusion management: Display graphics inside or hidden within physical objects
- Multi targets: Solutions for objects with flat surfaces and multiple sides
- Area targets: Targets using 3D scans of a specific location
- Model targets: AR experiences built around 3D models
- Object targets: Created by scanning real-world objects
- Cylinder targets: Cylinder targets allow you to place AR content on cylinder objects
- Vumarks: Identify and add content to a series of objects instantly
Vuforia Engine works with various AR environments for smartphone devices. The technology is ready for integration with Unity, Android Studio, Visual Studio, and XCode. You can also create unique experiences for AR headsets and glasses.
Supported hardware options range from the HoloLens 1 to the Microsoft HoloLens 2, Magic Leap, RealWear HMT-1, and Vuzix M400.
Vuforia Engine Review: Benefits
The Vuforia Engine for augmented reality provides companies with tools to differentiate the way they market and sell.
You can build an engaging 3D product for immersive demonstrations, where customers can feel as though they’re interacting with your products in-person. For companies looking to improve their sales and marketing opportunities, there are few tools more engaging than AR.
Vuforia Engine has already captured the attention of countless leading brands, including Mercedes Bens and Lego. The powerful cutting-edge AR software makes designing unique interactive experiences as simple as possible.
There’s even the option to access additional support and guidance through the Vuforia team. Benefits of the Vuforia engine include:
- Extensive targeting options: Vuforia ensures creators can add AR interactive experiences to a range of objects and environments. You can choose between Multi-target spaces, model targets, object targets, and even cylinder targets for objects with a cylindrical shape. There’s also occlusion management included, to help improve the way your virtual content interacts with the physical world.
- Amazing accuracy: Vuforia enables precise and robust experiences in AR through a range of environments, with market-leading computer vision technology. The state-of-the-art tools within the Vuforia ecosystem help you to capture physical information quickly, so you can use it as context for your AR spaces.
- Creative empowerment: Companies have the freedom to create whatever kind of AR experience they choose. You can add AR functionality to existing assets, such as upgrading your set-up manuals with AR instructions. Alternatively, you can build brand-new AR apps for customer experience from scratch. The Vuforia solution works with all leading development platforms for flexibility.
- Great customer reach: Vuforia helps companies to reach the widest audience possible through a range of supported devices, including smartphones, tablets, and more. Windows 10, IOS, and Android devices are all supported. There’s also the option to create unique experiences specifically for AR headsets and glasses, like the Microsoft HoloLens.
- Dynamic recognition: The dynamic recognition features of the Vuforia Engine bring state-of-the-art insights into your technology. You can easily target images, environments, and 3D objects, giving your developers plenty of room to think outside the box. If you need extra inspiration or guidance, the Vuforia team can offer support too.
Who Needs the Vuforia Engine?
The Vuforia Engine environment is a state-of-the-art platform for companies and developers looking to build unique, branded interactive experiences.
The intelligent technology makes it easy to blend the virtual and physical worlds, whether you want to give your customers more incredible demonstrations of your product, or you want to update your service strategy.
The Vuforia Engine has the added benefit of working with a range of the tools and platforms most businesses already use, so you can choose the development strategy that gives your business the best reach among your target audience.
Vuforia Engine Review: Verdict
As Augmented Reality continues to thrive as a powerful tool for customer and business interactions, tools like Vuforia Engine will only grow more appealing.
This compelling platform gives developers all the flexibility they need to design interactions capable of making them stand out among their target users. What’s more, the ecosystem is constantly improving too.
For excellent accuracy, amazing dynamic recognition, and a range of creative options to choose from, it’s hard to go wrong with a solution like Vuforia.
