Nextech 3D Ads to Join Snap, Facebook, Instagram

The Rising AR Firm Plans to Integrate its 3D Ads on Three of the World's Top Social Media Platforms

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Nextech AR Insta Snap FB
Augmented RealityInsights

Published: August 20, 2021

Demond Cureton

Nextech AR, a leading augmented reality (AR) eCommerce firm, announced on Friday it would integrate its next-generation 3D ad solutions on top AR firms such as Snapchat, Instagram, and Facebook.

The new integrations will allow Nextech customers to tap into Google’s massive advert network and deliver “engaging and streamlined” 3D ads, the company said in its statement.

According to figures cited by the Canadian AR firm, SNAP, Instagram Stories, and Facebook had 293 million, 500 million, and 1.9 billion daily active users, respectively.

Evan Gappelberg, Nextech Chief Executive, said:

“We are now fully positioned to take advantage of the fastest growing segment in the AR industry 3D/AR advertising. With SNAP, Facebook Instagram and as previously announced our ability to deliver 3D/AR ads into the Google Display Network we now can reach a global ad audience of any demographic”

Mr Gappelberg added he believed the combination of 3D content at scale and huge global reach would allow Nextech to be “perfectly positioned to accelerate” ad revenues in the AR industry.

The statements follow a recent ARtillery Intelligence report, which found mobile AR revenues were expected to grow from $3.9 billion in 2019 to $21.02 billion in 2024.

It added enterprise productivity had led in 2020 with $2.58 billion revenues, AR advertisements at $1.41 billion, and consumer in-app purchases at $1.38 billion the same period.

‘Virtual Space Race’ Competition Skyrockets

The developments come after Nextech unveiled its HoloX creative content platform for buying, hosting, and selling items backed by non-fungible tokens, allowing artists and creators to generate revenues.

HoloX is also set for integration into Microsoft’s HoloLens 2 mixed reality (MR) headset for further expansion Nextech’s enterprise and organisation-level client base.

The rapidly expanding AR firm also acquired British spatial computing firm ARway in August to create ‘mini-metaverses’ aimed at developing virtual spaces for clients for retail, coworking, and events.

The news comes amid fierce competition from several firms such as Highstreet Market, Facebook, Nvidia, and others, who have entered the global ‘virtual space race’ to build the Metaverse.

Facebook CEO Mark Zuckerberg announced in early August the social media giant would become a ‘Metaverse company’, and its Head of Reality Labs, Andrew Bosworth, posted 720 jobs to develop a Metaverse division the same day.

 

 

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