A Partnership between the US Startup and Chipmaker Promises Cutting-Edge Processing Power
US startup Magic Leap announced this week it would partner with American chipmaker AMD to produce an augmented reality (AR) solution with a semi-custom system-on-a-chip (SoC), empowering enterprise-level users with greater processing power and capabilities for their virtual content.
According to the Florida-based VR/AR hardware company, rising demand for AR technologies required innovations combining central processing units (CPUs), graphical processing units (GPUs), and machine learning technologies via a single SoC to boost performance as well as power efficacy.
The news comes a decade after the firm began developing advanced hardware and software solutions for its VR and AR headsets, which are aimed at improving productivity and upskilling workforces.
The company began working with AMD as it was a leading firm in advanced technologies and produced semiconductors for numerous devices for millions of consumers and businesses.
Jack Huynh, Corporate Vice-President and General Manager of AMD’s Semi-Custom Business Unit, said:
“We have a shared vision with Magic Leap to shape the future of computing and transform the way enterprises worldwide work and interact with each other and their customers. We started this journey together several years ago to co-innovate on computer vision and build the best semi-custom technology for AR”
Several of the world’s top tech firms have announced milestones in VR and AR equipment in recent months, offering customers and clients in virtual reality market top solutions for their company needs.
US tech giant Apple revealed patents for a new AR display operating in low and bright light conditions in late May, sparking major interest in the Cupertino-based firm’s future AR product lineup.
Vancouver’s PrecisionOS platform launched last month, providing the world’s first first fully-interactive VR robotics training solution aimed at cutting massive costs on educating robot surgeon operators.