Is AR Crucial for Retailers and Brands?

Stefan Hauswiesner, CEO and Co-Founder of Reactive Reality, discusses PICTOFIT smart mirrors and AR's role in retail

Is AR Crucial for Retailers and Brands?
Augmented RealityNews Analysis

Published: September 21, 2022


Rory Greener

Reactive Reality is an augmented and virtual reality (AR/VR) eCommerce firm reimagining the buyer’s journey. The firm is providing immersive technology solutions which enhances customer engagement.

The firm is leveraging AR with its PICTOFIT end-to-end solution, which digitises commerce operations by providing clothing brands and high-street merchants with an online and in-store virtual try-on platform.

PICTOFIT allows users to try on digital garments before they purchase clothes on a website. Reactive Reality also supplies an in-store smart mirror variant with accurate size recommendations.

Is AR Crucial for Retailers and Brands?

In an interview with XR Today, Stefan Hauswiesner, the CEO and Co-Founder of Reactive Reality, explained that the smart mirror solution and online try-on software lets shoppers make more informed purchasing decisions via its accurate size visualisations.

During the conversation, Hauswiesner also spoke about the future of AR and try-on technology. The CEO expects Extended Reality (XR) retail technology to become more commonplace as businesses and brands become more digitised.

He added that smart solutions like PICTOFIT enable richer in-store and online consumer experiences; he said how immersive solutions create better brand experiences with more a engaging buyer’s journey and by providing customers with brand stories.

Hauswiesner also expressed the importance of leveraging retail AR solutions and boosting real-world services with immersive hardware or software; he added “this is how we see the future, basically online and offline, coming closely together.”

Many big brands are experimenting with virtual try-on solutions. Last week, US retail giant Wallmart debuted an AR try-on smartphone application called Be Your Own Model.

Walmart’s Global Tech subdivision designed the immersive application that generates real-time 3D (RT3D) digital clothing based on a topographic map created by AI and machine learning algorithms.

Be Your Own Model contains roughly 270,000 digital clothing options based on digital twin scans of each real-world item. Walmart’s application is currently available on iOS devices with an Android version on the way.

Walmart is securing its place in the emerging Web3 landscape. In June, the firm also debuted an AR shopping experience that combines digital twins and haptics to allow online shoppers to place digital items in their real-world environment realistically.

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Brands mentioned in this article.


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