XR, or extended reality, isn’t just a novel new technology in the digital world. Being able to step into new environments with VR, XR, and MR paves the way to incredible opportunities for today’s business leaders. By mixing the digital and physical landscapes, organisations could have the potential to reach customers and engage employees like never before.
The term “XR” refers to a selection of tools, including virtual reality, mixed reality, and augmented reality. Each of these solutions comes with unique benefits to offer.
Virtual reality allows us to immerse ourselves in a new digital environment and interact with the things we find there. Augmented reality brings digital concepts into the real world through smart glasses and visual overlays. Mixed reality gives us a combination of the real and virtual worlds through things like holograms.
But what does this landscape really do for your value proposition?
The Real Value of Investing in XR
When VR and AR first appeared on the market, most people saw them as novel solutions for entertainment in the consumer world. However, leading brands across the globe have since invested in XR specifically for business use cases. Today, we know that extended reality can deliver a host of different benefits to modern companies.
For instance, one of the biggest benefits of XR arrives in the form of better employee training. With a virtual reality solution, companies can place their employees in realistic scenarios where they can learn how to interact with machinery, customers, and other objects. This reduces the risk on the employee and allows for a more effective training strategy. You could offer your clients training experiences with XR that they can’t get anywhere else.
When you issue new equipment and machinery to customers, you could also train them on how to use virtual and augmented reality to manage those tools.
Having an augmented reality set of smart glasses that can give users information and a product or machine while you work is a lot more effective than having to glance back and forth between manuals and the items you’re working on. Companies around the world have begun to discover that AR can improve the speed at which they produce products. Plus, you get the added benefit of reduced waste too.
Improving Relationships with Customers
XR can improve the value proposition for countless companies, by giving organisations the tools they need to better train their employees, create safer and more efficient workplaces, and even improve communication and collaboration. Communications companies could offer XR solutions to help employees across the globe collaborate in a shared environment.
Extended reality can also be a valuable tool for service providers who focus on improving the customer and brand relationship for clients. With XR, app developers can help companies give their customers the freedom to see what a product looks like in their home before making a purchase. You could even create virtual showrooms for clients that make it easier to introduce products to customers and improve customer service after a purchase.
In today’s digital world, extended reality is becoming a more accessible concept for businesses and consumers everywhere. Service providers and B2B brands that can add extended reality concepts to their buying journeys, client success strategies, and even their products or services, could find that they have what it takes to differentiate.
Remember, the only way to set yourself apart from the competition today is to offer an experience that your customers will never forget. What better way to do that than to introduce them to a brand-new reality?
