Avataar Launches 3D AR Tool amid AWE 2022 Win

The company's 3D AR integration solution is set to explore consumer behaviour trends

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Published: June 6, 2022

Demond Cureton

Artificial Intelligence and computer vision platform Avataar recently launched an integration augmented reality (AR) solution for eCommerce retailers, it announced last week.

The one-click tool allows online shops Such as BigCommerce and Shopify to integrate its platform for shoppers to access interactive 3D AR experiences for products.

According to the firm, Avataar’s latest platform, Supernova, provides merchants with its content creation tools for at scale 3D product catalogues.


The new technology scans existing merchant catalogues to produce 1-to-1 scaled, photorealistic images in several hours while offering seamless workflow management for quality checking and live hosting.

Avataar is the world’s only 3D AR solution for headless eCommerce platforms, which separate frontend and backend eCommerce features, allowing the former to update without changing the latter.

The new feature facilitates direct-to-cart purchases for online shoppers, eliminating backtracking to list pages for shoppers and allowing the San Francisco and Bengeralu-based firm to closely monitor consumer behaviours with its 3D asset libraries.

Sravanth Aluru, Chief Executive Officer for Avataar, said that his company’s “out-of-the-box” solution noted continuous growth in AR innovation for the eCommerce industry.

Gaurav Baid, Chief Product Officer at Avataar, added that his firm was “digitizing the future of [eCommerce]” to boost behavioural insights on purchasing decisions.

He continued, stating,

“E-commerce brands and retailers benefit from AR by using the technology to support the consumers’ purchase decision, which results in an increase in conversions”

Avataar’s Wins Award at AWE 2022

The news comes after Avataar attended the Augmented World Expo (AWE) 2022, where it received an Auggie Award and was lauded for its augmented technologies.

The firm stated it was a “proud moment” for its team and a “testimony to the hard work” it had delivered over its seven-year journey.

The tech firm’s award-winning solution was recently launched as a freemium solution for client testing prior to purchasing the solution, with the firm charging a percentage of sales.

According to company figures, firms adopting its interactive solutions have seen a nearly fourfold increase in sales, along with a 60 percent jump in product-to-cart visits and an average engagement time of four minutes.

Recent developments also revealed the company had selected former IKEA exec Daniel Frith for its Vice-President of 3D position as the company aimed to expand its capabilities in AR and extended reality (XR), it announced in early March.

IKEA’s former head of 3D AR strategy will offer his extensive experience in developing 3D content for enterprises and hopes to create an extensive knowledge base of consumer behavioural activities to improve immersive experiences for global customers.

 

 

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