Recently, UK Animation giant Aardman partnered with AR experience experts Peel X to debut the studio’s famous portfolio of characters as AR visitor attractions in the UK and abroad.
“Working with Aardman is an absolute joy,” noted Laura Thompson, Digital Producer at Peel X, “their legacy in storytelling and animation is unmatched, so working in collaboration with them has been an exciting new venture.”
Thompson also explained how Aardman’s reputation brings with it a “sense of playfulness and imagination in everything they do,” which, according to the Peel XR representative, aligns “perfectly” with the company’s approach to immersive storytelling.
Thompson also added:
Collaborating with such a passionate and talented team has been inspiring, and we’re thrilled to be supporting their ambitions of taking these digital visitor experiences to increasingly wide audiences. Peel X’s dedicated studio team is delighted to be able to help bring Aardman’s ideas to life in new ways, through augmented reality and other innovative technologies.
More on Peel X
Peel X is a leading digital studio specialising in creating engaging augmented reality apps for museums and tourist sites. They have collaborated with well-known clients on projects highlighting remarkable locations and brands.
Their teamwork has garnered several awards, recognising their achievements in storytelling, archaeological innovation, museum excellence, and digital innovation for children. Fueled by a passion for creativity and new ideas, Peel X is also assisting Aardman Animations in expanding their beloved characters into exciting AR experiences for everyone to enjoy.
Jon Martin, Lead Developer at Peel X, noted:
As a developer, working with Aardman is extremely rewarding. Their characters are so well-loved and recognisable, and supporting their augmented reality app programme has been both technically engaging and creatively fulfilling. There’s a real challenge in making sure the delivery of their digital experiences live up to the quality and charm people expect from Aardman—and that’s a challenge we’ve loved taking on.
“Collaborating with their team is pushing us to be even more innovative in how we build and scale AR applications and trails, and it’s been fantastic to see how our technology can enhance their storytelling in new and exciting ways,” Martin explained.
Mobile AR: An Industry Leader?
Shahwali Shayan, the founder of Shahnanigans, spoke exclusively with XR Today about his experience working on mobile AR platforms such as Snap and the role of mobile AR in the XR market.
Shahnanigans strongly advocates for Snap and its broader ecosystem of current and upcoming AR solutions, adding, “I think Lens studios buy for the most sophisticated augmented reality software that we have at the moment.”
Shayan explained:
I think, as a user who uses Lens Studio quite a lot, it is one of the most powerful software programs. What you can do with it is unlike anything that you could do with any other sort of augmented reality software.
The partnership between Aardman Animations and Peel X represents an exciting blend of beloved storytelling and cutting-edge augmented reality technology. Driven by a mutual passion for creativity and innovation, this collaboration aims to bring Aardman’s cherished characters into the real world, providing engaging and imaginative experiences for audiences both at home and abroad.
With Peel X’s expertise in developing compelling AR applications combined with Aardman’s rich legacy in animation, this venture marks an exciting new chapter in how audiences can interact with and enjoy iconic characters. It also highlights the potential of mobile AR to enhance visitor attractions and broaden the appeal of beloved brands.
