Editor’s Intro
A date for your diary: September 29. That’s when Samsung might drop its Project Moohan XR headset – with a price point that’s set to rattle Apple’s Vision Pro playbook. Enterprise buyers looking for a more realistic route to immersive productivity should pay close attention.
At the same time, a titan is leaving the room. Adobe has discontinued its Aero platform, a move that raises bigger questions about where the AR market is really heading, and what constitutes long-term value.
Meanwhile, China’s XR hardware players – Sunny Optical and Goertek – are offering a crash course in resilience and reinvention. If you’re in the business of strategic growth or navigating global supply chains, this one’s essential reading.
Let’s get into it.
– John Davis, XR Today
Don’t Miss
Save the Date: Samsung XR Headset ‘Project Moohan’ Could Launch on September 29 at a Much Cheaper Price Than the Apple Vision Pro
Samsung is preparing a headset that could disrupt Apple’s premium Vision Pro strategy. For enterprise buyers, the prospect of high-end functionality at a fraction of the cost may redefine XR’s ROI conversation.
Editor’s Picks
End of an Era: Adobe Pulls the Plug on Aero as AR Industry Reality Bites
Adobe is bowing out of AR, raising tough questions about market maturity and what buyers should demand in long-term innovation strategies.
What Chinese XR Giants Sunny Optical and Goertek Can Teach Us About M&A
Forget the hype. The real revolution isn’t flashy – it’s silent. Smart glasses are already creeping into workflows, helping workers access real-time data and collaborate hands-free, unlocking efficiencies that compound across entire industries.
Trending This Week
- Vivo’s Vision Headset Has Apple Squarely In Its Crosshairs
- How Free VR Training Could Drive Mass Enterprise XR Adoption
Interviews and Insights
CBS Texas Unveils Cutting-Edge XR Broadcast Studio
“This technology is cool, but it is really about bringing everyone into an immersive world so our storytellers can share their vision and take the viewer on a virtual journey.” – Adam Bull, CBS Texas
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