Prepare to witness the dawn of mainstream extended reality at AWE USA 2025 in Long Beach, California. From June 10th to 12th, this year’s event will converge innovators, visionaries, and enthusiasts at a crucial juncture as XR technology transitions from groundbreaking potential to everyday application.
AWE USA 2025 offers attendees an unparalleled opportunity to directly engage with the XR solutions that are already changing how we live, work, and play. Gain invaluable firsthand experience as this transformative technology breaks into the mainstream.
Connect with the pioneers shaping this evolution through insightful keynote presentations, dynamic panel discussions, and immersive hands-on demonstrations. Understand the profound impact of XR across diverse industries and glimpse its exciting future.
Explore the cutting edge of XR hardware, software, and content creation on the bustling expo floor. Leading companies will showcase the innovations that are making XR accessible and indispensable. Network with professionals from many sectors, exchange perspectives, and cultivate crucial connections as the XR landscape rapidly expands.
XR Goes Mainstream: 2025
This year’s AWE USA event holds valuable prestige with its leading lineup of industry speakers representing titans nationwide. “This truly is game-changing news for AWE USA 2025,” Ori Inbar, co-founder and CEO of AWE, exclaimed, how industry luminaries like Evan Spiegel and Nolan Bushnell will inject more excitement and mainstream feel than ever into our event.”
Alongside Spiegel and Bushnell, AWE USA will also host over 400 XR industry leaders, such as:
- Palmer Luckey, Founder of Oculus and Anduril
- Vicki Dobbs Beck, VP, Immersive Content Innovation, Lucasfilm & ILM Immersive
- Ziad Asghar, SVP & GM XR, Qualcomm
- Brian McClendon, Chief Technology Officer, Niantic Spatial, Inc.
- Jason Rubin, VP, Metaverse Experiences, Meta
- Hugo Swart, Senior Director of XR Ecosystem Strategy and Technology, Google
- Jacqui Bransky, VP Web3 & Innovation, Warner Records
- Chi Xu, CEO and Founder, XREAL
- Dr. Helen Papagiannis, AR Pioneer and XR Hall of Famer
- Tom Furness, Grandfather of VR and Founder, Virtual World Society
Moreover, alongside its speaker list, the event is also hosting countless XR firms leading the charge from hardware to software, and everything in between; these firms include:
- Qualcomm
- Snap
- ArborXR
- Auki Labs
- Collins Aerospace
- Lenovo
- Meta
- Niantic
- PICO
- Sony XYN
- STYLY
- Unity
- VRChat
- XREAL
It’s an illustrious list, no doubt. However, innovation doesn’t start and end with platforming those leading the race. AWE USA 2025 is already proving a fruitful ground for in-house innovation and connections with its event-led programmes, including its Builders Nexus, Gaming Hub, and Enterprise VIP Program.
AWE USA designed this program to foster innovation and growth across various crucial XR sectors, as the technology is about to explode in mainstream popularity and affect multiple aspects of everyday life.
Speaking on its Gaming Hub programme, Inbar noted how AWE events, since their first conference in 2010, have recognised the value of the XR gaming space; Inbar said that, going into 2025, “XR gaming is going mainstream,” he explained:
“We want to go further than providing space to exhibit and showcase the latest titles. With the premiere of Gaming Hub, we’re unlocking pathways to growth, visibility and industry impact for creators, developers, studios, publishers and other XR gaming key stakeholders. We invite everyone to join us!”
Additionally, the Builders Nexus and Enterprise VIP Program aims to foster the innovation and conversations required to support XR’s journey towards mainstream use and understanding. To add to its list of programmes, the well-respected Auggie Awards and Hall of Fame will also promote the best the industry has to offer.
AWE USA will occur from June 10 to 12 in Long Beach, California. Tickets for the event are currently available on its online landing page.
