Looking for a partner committed to making training, development, and collaboration more immersive and engaging for business teams? This PICO XR enterprise guide is here to introduce a core competitor you might be overlooking.
An extended reality company backed by ByteDance (the company also responsible for TikTok), might not seem very enterprise-focused at a glance. But in the last couple of years, PICO has constantly proven itself with corporate-grade headsets, intuitive developer tools, business management software, and even cutting-edge XR peripherals.
Right now, PICO XR is well on its way to building a comprehensive hardware and software ecosystem ideal for the enterprise immersive technology adoption surge. Here’s everything you need to know about the company’s products, use cases, and roadmap.
PICO XR Enterprise Guide: Evolution and Market Position
PICO launched in 2015. Their mission? Build powerful standalone VR headsets that didn’t need a PC or external tracking. That might not sound too exciting now, but back then, it was an ambitious goal. For a while, the company lagged behind the competition, thanks to limited geographical availability compared to vendors like Meta.
Then in 2021, ByteDance (TikTok’s parent company) acquired PICO, and things started to accelerate. Funding poured in, and the company started partnering with regional distribution companies and innovators to rapidly extend its reach.
The company shifted its focus to enterprise XR, producing business-grade headsets, and dedicated software specially designed for business use cases. It launched its MDM solution (the Business Device Manager) to compete with Meta Quest for Business, added new developer capabilities to its ecosystem, and even introduced an enterprise-grade operating system.
By 2024, when PICO XR was celebrating its ten year anniversary, it was the company supporting countless retail, healthcare, tourism, and manufacturing companies, alongside major vendors like Varjo, and HTC VIVE. In the educational industry alone, PICO and its partner Prisms VR have deployed more than 20,000 headsets across 200 school districts in the United States.
In healthcare, it’s working with SyncVR to introduce PICO headsets to more than 175 hospitals across Europe. Looking ahead, the organization is committed to expanding the performance, accessibility, and applications of XR worldwide, specifically in the enterprise market.
PICO XR Enterprise Guide: Business Headsets and Extras
Although PICO still supports the consumer market, its business-focused portfolio is a lot more comprehensive. Options range from the cutting-edge PICO 4 Ultra Enterprise edition, to intuitive accessories like the state-of-the-art motion tracker.
The PICO 4 Ultra (Enterprise)
Building on the success of the previous PICO 4 headset, the Ultra edition, designed for enterprise users, is a powerful mixed reality headset, powered by the Enterprise OS. It also comes with support for the dedicated PICO business app store, and PICO Business Suite.
This headset features a Qualcomm Snapdragon XR2 Gen 2 flagship chip, Wi-Fi 7 connectivity, and a 2160 x 2160 pixels per eye resolution. Other features include:
- Dual 32MP HD camera (for streaming)
- 105 degrees FOV
- Pancake lenses
- A flexible, ergonomic design
- End-to-end enterprise security and management tools
This headset especially strong in design visualization and remote collaboration. The high-res color passthrough enables smooth mixed reality integration. Users can interact with 3D models as if they’re in the room, which, in industries like architecture or product design, is amazing.
Comfort-wise? The weight distribution is balanced, and the facial interface is hygienic and swappable, important for shared use in training labs or medical setups.
The PICO Neo3 and Neo3 Pro Eye
Part of the Neo3 collection, the Neo3 Pro and Pro Eye headsets are PICO XR’s all-in-one VR headsets for enterprises. If you don’t mixed reality, but still want exceptional visuals, and 6DoF positioning, these are the headsets for you. Both models feature ergonomic designs, and support for PICO’s business software and enterprise OS.
The also both offer 4K HD screens, 98-degree field of view coverage, stable wired casting and streaming capabilities, and wireless streaming options.
The big difference? The Neo3 Pro Eye comes with built-in Tobii eye tracking:
- Tracks gaze direction at 120 Hz
- Enables foveated rendering
- Useful for biometric logins, UX research, and trainee attention analysis
They’re used in everything from industrial training to medical simulations. If you’re looking for immersive VR with reliable spatial tracking, PICO’s NEO collection is a great pick.
The PICO G3 Enterprise
For smaller companies looking for something simple, and affordable enough to compete with products like the Meta Quest 3S, the PICO G3 is the budget-friendly option. It’s still powered by the incredible Snapdragon XR2 platform, and offers an impressive HD display.
It also has a longer battery life and higher refresh rate, to support the needs of business users. Despite offering 3DoF (head rotation only), this headset is powerful, and versatile. It’s ideal for demo kiosks, lectures, and in-house training. It also offers:
- 6 GB RAM / 128 GB storage
- Physical IPD settings
- Cleanable, swappable face cushions
- 5300 mAh battery with fast charging
It’s rugged, simple, and great for mass deployment, especially in education and public-facing scenarios.
PICO’s Motion Trackers and Peripherals
Although they’re not advertised as “enterprise” accessories, PICO’s motion trackers and peripherals are ideal for a range of business use cases. The flexible and lightweight PICO motion tracker features 12 infrared sensors for 6DoF tracking, with a frequency of 200Hz.
It uses a multi-modal AI tracking algorithm to monitor 24 distinct skeleton points for full body tracking, and offers a super-low latency of just 20 milliseconds. You can even wear your tracker in various ways – around your legs, arms, or waist.
The trackers connect wirelessly to supported headsets (Neo3, PICO 4 series) and require no external base stations. That means full-body tracking without the setup hassle. They’re great for training, surgical simulations, or even just full-avatar embodiment for remote collaboration.
Beyond the motion trackers, PICOs products are compatible with a range of other products too, like sanitary accessories, display port adapters, and charging docks.
PICO XR Enterprise Guide: The Enterprise OS
One of the main things that stands out about PICO as an enterprise XR vendor, is that it doesn’t just focus on hardware. The company has given organizations an enterprise variation of its operating system for a while now, but in 2025 (at the start of its tenth anniversary) it announced a major upgrade. The Enterprise OS 5.13 comes with a bunch of enhancements, like:
- Advanced Tracking Algorithms: Manual switching for the V2 algorithm to improve Location-Based Experience positioning and mapping.
- Upgraded Hand And Motion Tracking: Significant improvements to tracking capabilities for reduced latency, and better gesture accuracy.
- Setup Features: New tools for drawing and exporting obstacles, drawing play boundaries, testing applications, and monitoring controllers.
- VST Upgrades: The Video see through algorithm has been optimized for better quality in lower lighting conditions.
- Business Software Updates: Major upgrades to the PICO XR business store, business settings, API customization options, and device management services.
The OS update is part of PICO’s ongoing strategy to enhance the usability, performance, and immersive capabilities of the brand’s technologies for enterprise customers. PICO is even experimenting with new capabilities, like performance tuning developer tools, and spatial photo capabilities, similar to those provided by the Apple Vision Pro.
PICO XR Enterprise Guide: The Wider Ecosystem
From a software perspective, PICO’s Enterprise OS is just the beginning. The organization offers a comprehensive range of tools for business administrators and developers.
Solutions Built for Developers
PICO supports the tools developers already use. That means less friction and faster deployment.
- Unity and Unreal Engine SDKs are fully supported.
- OpenXR compatibility ensures portability across platforms.
- Native APIs offer direct access to headset features, including sensors, hand tracking, and more.
Need to sync XR training modules with your LMS? Pull analytics into a custom dashboard? Trigger content based on CRM data; you can do it all without starting from scratch.
The PICO Developer Portal provides code samples, SDK downloads, and thorough documentation, whether you’re building internal tools or commercial XR apps.
Content Distribution: Fast, Flexible, and Controlled
PICO might not have quite as many apps to offer as vendors like Meta – yet, but it’s quickly expanding its content library, with a focus on enterprises. There are dozens of MR apps and hundreds of VR apps on the PICO business store, including popular options for learning and collaboration.
The PICO Business suite also allows companies to stream content from a PC to a headset in seconds – ideal for CAD, simulations, and group meetings. There’s also a Kiosk mode which allows users to experience pre-set VR content without any initial setup.
Companies can even choose from wired or wireless streaming capabilities, as well as display port streaming for the PICO Neo3 headsets.
PICO XR Business Device Manager
Competing with Meta’s Quest for Business solution, PICO’s Business Device manager was introduced at the end of 2024. It includes comprehensive content sharing and batch enrolment tools, as well as real-time remote monitoring, secure login capabilities, and customizable home screens.
Companies can create custom roles for each users, manage teams and access remotely, and deploy saved configurations from anywhere, to any headset.
You also get integrated capabilities for app and file management, LBE mapping, and device health tracking. Updates can be rolled out gradually. Apps can be tested on a subset of devices before hitting your entire fleet. And if something breaks, rollback is just a few clicks away.
PICO XR Enterprise Guide: The Use Cases
Across industries, XR is changing how teams train, collaborate, solve problems, and connect with customers. What used to take weeks now happens in hours. What used to feel risky now feels routine. PICO XR has quietly become a trusted tool for empowering teams at scale.
Just some potential use cases include:
Training and Simulation
Immersive training is easily one of the biggest use cases for XR in the enterprise. PICO strives to make training more accessible, intuitive, and scalable. The company has partnered with Inversive and various other organizations on comprehensive training deployment initiatives.
The organization also offers the hardware and software companies need to make training safe, personalized, and scalable. Employees can use PICO’s immersive VR or MR headsets to dive into simulations built specifically for certain tasks.
Full-body motion capture accessories also make it easier for businesses to track exactly how each employee performs, and where they struggle with certain tasks.
Healthcare Innovation
Healthcare doesn’t have time for trial and error. Which is why PICO XR has become champion in medical schools, clinics, and therapy rooms. Across Europe, nearly 200 hospitals are already using PICO headsets with SyncVR technology to handle a range of tasks.
Surgeons are practicing complex procedures, clinicians are guiding patients through rehabilitation processes, and researchers are using PICO solutions to explore treatment options. Currently, PICO is one of the largest VR healthcare providers in Europe, and the company continues to innovate.
Certain hardware solutions, like the Pro Eye model, with advanced eye tracking are particularly useful for things like diagnostic research and neurological assessments. You can literally see where a patient’s attention drifts or track how their gaze changes under different stimuli.
Manufacturing and Product Development
In the manufacturing industry, downtime costs money. That’s why more facilities are turning to XR to train workers, simulate repairs, and plan out factory changes before anything gets physically built.
PICO 4 Ultra’s mixed reality capabilities allow teams to:
- Visualize digital twins of equipment
- Walk through layout changes in full scale
- Access real-time remote support via passthrough mode
Meanwhile, the more rugged G3 is being used on active floors for short, guided training bursts. It’s easy to clean, hard to break, and perfect for high-traffic areas.
Elsewhere, companies are experimenting with PICO’s hardware solutions and unique streaming capabilities to accelerate product design and testing.
Remote Collaboration
With PICO XR, remote teams can meet in shared virtual spaces, manipulate 3D models together, and actually feel like they’re in the same room, even when they’re continents apart.
PICO’s enterprise grade headsets support streaming and content sharing capabilities. They also integrate with common platforms like Microsoft Teams and Slack. So whether you’re brainstorming or reviewing a CAD file, you’re not bouncing between systems.
PICO’s headsets can turbocharge productivity and efficiency, bridge the gaps between teams, and align workforces at scale. Plus, with options like the G3 Enterprise headset, companies don’t have to spend a fortune to empower entire teams.
Additional Applications
PICO is still exploring new opportunities in the enterprise market, across sectors. In education, schools and universities are using PICO for everything from biology labs to historical reenactments. Students learn by doing, not just reading. Teachers can track progress and customize content with analytics and intuitive tools.
In retail, brands are creating virtual showrooms. Customers can explore products in 3D, try virtual demos, and even walk through store layouts, all without leaving their homes.
In architecture, firms are ditching the blueprints and walking clients through immersive building models instead. With PICO 4 Ultra’s high-res passthrough and MR features, clients can “stand inside” a building before the foundation’s even poured.
Competitive Analysis: PICO vs. Meta, HTC VIVE & Varjo
As noted earlier in this PICO XR Enterprise guide, the brand has previously struggled to keep up with major vendors, due largely to its lack of global reach. That’s starting to change.
Here’s where PICO stands, and how it compares to three heavy hitters: Meta, HTC, and Varjo.
Meta vs PICO
Meta’s got momentum. The Quest lineup is everywhere, and the Quest for Business program has made real progress.
There’s a lot to like:
- A well-developed app ecosystem
- Easy access to popular productivity tools
- Frequent firmware updates
But Meta’s still fighting its consumer-first legacy. For enterprise users, the Quest for Business program is great, but it still lags behind in certain areas. Plus, compared to PICO, Meta hasn’t invested heavily in many enterprise-focused headsets. Even the Meta Quest Pro is now discontinued.
PICO vs HTC VIVE
HTC VIVE is another organization focused heavily on enterprise use cases. It offers a brilliant range of standalone and business edition headsets. Many of the top options offer incredible resolution, and the VIVE Focus 3 comes with a field of view of up to 120 degrees.
From a software perspective, HTC VIVE also gives companies tools for device and content management, as well as “VIVERSE” for no-code metaverse development. Plus, there are HTC VIVE streaming tools, and the VIVE Desk solution for virtual workspaces.
PICO does have a slight edge in terms of innovative operating system solutions built specifically for the enterprise, however. The company also offers slightly cheaper headset options, like the G2.
Varjo vs PICO
Varjo is the leader in premium enterprise-grade headsets right now. The company’s XR-4 headset offers retina-level resolution for incredible fidelity. Plus, the company is making waves with intuitive software solutions, like the Varjo Teleport system for digital twin creation.
However, Varjo’s technology may be less appealing to companies with limited budgets and restricted computing power. Varjo’s technologies are amazing, but they’re not ideal for organizations just beginning to enter the XR market.
PICO lands somewhere more practical. Strong MR, self-contained hardware, enterprise-grade tools, and a price point that makes mass deployment possible.
PICO XR Enterprise Guide: Privacy and Compliance
As enterprise adoption of XR headset accelerates, so too does the demand for advanced security, privacy, and compliance solutions. That’s particularly true in highly regulated industries, like healthcare, education and finance.
For companies concerned about security, PICO is shaping up to be an excellent partner. The brand’s enterprise grade headsets prioritize local data processing, which helps to reduce the amount of information sent over the cloud. Companies can implement their own security controls, creating custom profiles for users, and adjusting access rules.
There are also plenty of enterprise-grade security measures built into PICO’s software. Business leaders can wipe data from devices remotely, track audit logs, and experiment with applications in sandbox environments. The device manager also supports SSO logins.
Plus, PICO offers dedicated support services for companies that need help creating custom roll-outs, configuring accounts, and choosing XR apps.
What’s Next for PICO XR?
Unlike many other competitors in the XR space, PICO isn’t just designing headsets. This is a company committed to developing an entire ecosystem for enterprise immersion. It’s constantly upgrading its hardware, software, and operating systems with a focus on business needs.
Plus, it’s building a strong developer community, with its comprehensive range of SDKs, emulation tools, and the PICO Developer Center. Going forward, we can expect the company to explore new partnerships with XR market leaders. Already, the company works with software and developer teams worldwide to produce industry-specific XR solutions.
The PICO XR hardware lineup is likely to grow, with more advanced MR solutions like the PICO 4 Ultra enterprise, as well as additional accessories. We might even see PICO experimenting with advanced AI solutions and spatial computing frameworks.
PICO XR: The Future of Enterprise XR
So, is PICO XR the right fit for your organization?
If you’re looking for a reliable, enterprise-ready XR solution that balances performance, privacy, and manageability, the answer is likely yes.
PICO offers what many businesses have been asking for:
- Hardware that performs under pressure
- An OS built for large-scale deployment
- Tools that make managing devices easier, not harder
From the accessible G3 to the powerful PICO 4 Ultra Enterprise, the hardware lineup scales with your needs. Whether you’re launching a small training pilot or rolling out hundreds of headsets across departments, PICO’s ecosystem is ready. Plus, with the software solutions, you can manage everything from one unified space.
Ready to learn more about PICO’s potential for the enterprise? Check out our complete guide to PICO XR use cases here. Alternatively, discover our top tips for a successful PICO XR deployment.
