This week, at the 2025 SXSW festival, alongside arts and technology, immersive technology innovator GIGABYTE announced a partnership with the Taiwan Creative Content Agency (TAICCA) to promote the deployment of an AI-powered XR content creation platform.
The event is famed for showcasing the latest in arts and technology, and this year at the SXSW 2025 XR Lounge, the partnership underlined the event’s reputation.
As part of the GIGABYTE/TAICCA partnership, the firms are developing AI computing technology, which will enable a new editing workflow alternative for creating XR content.
The platform supports 360 VR video editing with AI-powered enhancements, up to 8K Topaz video AI upscaling, Adobe Premiere Pro integrations, and immersive 360 VR experience storytelling features.
Moreover, GIGABYTE announced VS AI Street Fighting Arcade, a text-to-image prompt-based service for creating gaming and immersive experiences.
GIGABYTE also announced a 4K 360 VR Video Editing Workflow feature that is ready for VR professionals and promises optimized AI-powered video production.
Leveraging AI-Powered Hardware
The partnership showcases the ongoing relationship between AI and XR, with the surging AI hardware and software market helping to supercharge interest in and the ability of AR/VR/MR solutions.
Notably, the GIGABYTE announcement is supported by the firm’s deep AI hardware portfolio, combining XR content creation workflows with the aforementioned AI software optimizations and hardware innovations.
GIGABYTE AI PCs support the VR content creation workflows. These PCs include integrated hardware such as a Z790 AORUS MASTER motherboard and GeForce RTX 40 Series GPUs to help drive forward GIGABYTE’s innovation solution.
Moreover, the TRX50 AERO D motherboard and GeForce RTX 4090 GAMING OC support the GIGABYTE 8 K VR video editing workflow service.
GIGABYTE says the combined hardware/software product offering demonstrates the “next evolution” of VR content creation workflows. Therefore, it boosts the abilities of XR content creators at a time when immersive media consumption is on the rise.
For example, marketing and advertising campaigns increasingly leverage XR media to provide an interactive and memorable customer outreach program to engage with new and old customers ready for a new generation of media.
