XR Today is letting our Trends series out of the bag, and with its debut, the global industry has the opportunity to check out a tonne of fascinating insights from the immersive world.
Experts across the virtual, augmented, and mixed reality (VR/AR/MR) industry have joined our series to share their impeccable foresight on XR trends with the greater community.
Here’s a sneak peek of some of the things discussed for the blockbuster series.
The Metaverse is NOT Dead
Forearmed with their knowledge and experience from work within the XR space, our XR Trends interviews hope to shed light on the burgeoning magic of the immersive world.
This will involve Herculean efforts to develop interoperable, useful, and innovative ecosystems capable of meeting the needs of the many industry verticals.
Furthermore, with the inclusion of emerging technologies like generative artificial intelligence (GenAI), 5G networks, the Internet of Things (IoT), cloud and edge computing, and many others, XR is expected to spike in significance as these tools empower the development of immersive experiences.
Watch our Big XR Updates here.
Whilst the Metaverse—the next era of spatial computing and the internet combined—is still under construction, these conversations hope to pour the right foundation for building it.
Avoiding propaganda and negative media coverage, XR Today aims to paint a clearer picture of the market by using facts, sources, and knowledge on technologies surrounding the industry.
XR Today Trends: Who’s on the Roster?
Our series has welcomed esteemed guests from the following companies:
- Peter Vindevogel, Chief Executive, The Park Playground
- Jake Rowland, Group Head of Business and Sales, EMEA and US, Igloo Vision
- Dr Chris Parkinson, Co-Founder, CEO and Chairman, RealWear, Inc
- Brian Ballard, Senior Vice President of Solution Delivery, TeamViewer
- Michael Guerin, Principal CEO, Imvizar
- Christoph Fleischmann the CEO and Founder, Arthur Technologies
These experts are not only winners of our XR Awards programme, but are frontrunners in the immersive space making a tremendous impact on the direction of extended reality.
XR Trends: What’s up for Discussion?
Are you keen to know a bit more about what you can expect? Some of the main questions our guests have aimed to tackle have included:
- How does augmented reality help support frontline workers?
- How can AR smart glasses back key workers in remote guidance, training, and collaboration?
- What is the value of immersive entertainment, and how does it work?
- How are companies using immersive technologies to bring their brand storytelling to life?
- What can the virtual office and metaverse collaboration do for the enterprise?
- XR Trends and Updates: Exploring the Past, Present, and Future
Jake Rowland, Group Head of Business and Sales, EMEA and US, Igloo Vision, explains how XR firms like Igloo were changing immersive environments by bringing physical people in such spaces. New trends in combining XR and unified communications (UC) tools led to shared virtual spaces without needing a headset, bringing value to major companies. For him, there was “absolutely [a] big crossover” across technologies and that “companies [were] getting a lot of value from it.”
Michael Guerin, Principal CEO, Imvizar, said that over the next few years, immersive and spatial storytelling experiences would become “much more prevalent in the next three to five years.” However, companies would need to “make it easier for people to create it to expand adoption rates.”
Dr Chris Parkinson, Co-Founder, CEO and Chairman, RealWear, discussed the future of augmented reality. In the conversation, he stated that things would “get smaller, lighter, [and] faster. Batteries would become more compact along with device form factors whilst also becoming more powerful. Other major trends would involve the “expansion of display technology” as well as further AI integrations.
Furthermore, Brian Ballard, Senior Vice President of Solution Delivery, TeamViewer, he stated that despite improvements on XR technologies, that “we have to be solving a problem” rather than simply innovating headsets, software, and solutions. Factors such as massive changeovers in the workplace, new workforce requirements, and others would require connecting people to data sources, not just “raw skill.” This would lead to greater returns on investment (ROI) for companies as they adopted XR solutions.
Peter Vindevogel, Chief Executive, The Park Playground, explained that the immersive gaming industry had been “significantly growing” and would nearly triple by 2030. Speaking on the entry of Meta Platforms, Apple, and many others, he noted the trend of greater VR gaming adoption. Additional collaboration with major telecoms like Vodafone would also help facilitate 5G connectivity to alleviate motion sickness, create more realistic immersive experiences, improve hardware performance and form factors, and boost opportunities for gaming to grow across the sector.
Finally, Christoph Fleischmann, CEO and Founder, Arthur Technologies, told XR Today that there was “so much momentum happening in the technology with mixed reality that [has] changed the game again.” Some people could join rooms physically for meetings and team-building activities, with others joining remotely. XR technologies would not “compete” with current work streams but rather “integrate with them, maybe even evolve them.” This would ultimately lead to greater adoption rates across mediums, leading to a truly phygital XR experience.
Ready to take off on your journey to the Metaverse and enterprise XR? Pop in to follow what’s taking shape across the immersive sphere with our XR Trends and Updates expose.
Watch our XR Trends series here.
Thanks for following, and we hope to see you at the centre stage!
