Telecommunications companies are making a huge impact on the XR landscape. After all, delivering immersive experiences requires more than just the right screens, or hardware. Companies also need to ensure they can produce and deliver high-quality content at exceptional speeds.
As a result, many telecoms and media brands are starting to offer enhanced solutions to AR investors, combining the latest software with 5G, and cloud services. For instance, Verizon, one of the market-leading telecoms and media brands in the world today, is helping some of the world’s biggest brands produce more compelling AR experiences with its 5G technologies.
When Snapchat wanted to leverage higher network speeds, greater bandwidth, and lower latency to boost it’s AR experiences, Verizon stepped up to offer support.
Unlocking Powerful User Experiences with Verizon
Leader in the AR app industry, Snap. Inc is known throughout the world for it’s popular Snapchat platform, where users can leverage augmented reality games, filters, and experiences through the cameras connected to their smartphone.
The Snapchat user base, made up of digitally-savvy, younger generations, expect to be able to take advantage of new technology quickly and efficiently within the application. Because of this, Snapchat knew it needed to invest in a reliable next-gen solution. Verizon’s existing investment in the AR and extended reality landscapes made them an obvious partner for the Snap team.
The AR app company quickly reached out to the Verizon 5G experts, to find out how they could leverage leading technologies to facilitate faster, more convenient interactions within the app. Verizon responded by providing the Snap company with access to its comprehensive 5G Ultra-wideband network, ensuring the organization could rapidly distribute custom AR experiences to users all over the world, without worrying about bandwidth restrictions.
Creating the Next Generation of Social Media
Working with Verizon to infuse the power of a comprehensive, worldwide 5G network into its existing landscape, Snap was able to successfully take it’s augmented reality strategy to the next level. Both companies are now working together within the Verizon 5G Labs landscape, to explore how faster mobile connectivity and streaming solutions can boost AR capabilities on Snapchat.
Already, the Snap team has begun to see some significant benefits from investing in the 5G landscape. The Ultra-wideband technology offered by Verizon is giving the AR app manufacturer the low latency, fast speeds, and high bandwidth it needs to create ever-more impressive AR experiences.
Since introducing the new technology into the application, Snapchat has been able to expand its AR library, allowing users to create AR-enhanced images with more than 600,000 unique lenses. Verizon is even working on expanding Snap’s audience, by pre-loading the Snapchat app onto 5G phones from leading brands across the US and beyond.
The partnership between Verizon and Snap is expected to impact a huge number of Snapchat users, 75% of which already engage with AR on the tool on a daily basis.
